Industry News

BOULDER, CO (BRAIN)—Outdoor Industry Association (OIA) is calling for nominations for the 2008 Outdoor Industry Ambassador Award and Outdoor Industry Innovator Award.

OIA will present the awards at the Outdoor Retailer Winter Market in Salt Lake City, Utah.

Tagged Awards

"Owen Wilson, out of the straight jacket and on the town (riding a Swobo Folsom)." —Sky Yaeger

"Whats the deal? spin the wheel.
If the dice are hot -- take a shot.
Play your cards. show us what you got --
What youre holding.
If the cards are cold,
Dont go folding.
Lady luck is golden;
She favors the bold. thats cold.
Stop throwing stones --

COON VALLEY, WI (BRAIN)–Cycling apparel maker Mt. Borah, which designs and manufactures both active outdoor cycling apparel and high quality custom race gear, was named to Inc. magazine's 5000 list, now widely considered one of the national benchmarks for innovation and companies to watch.

NEWPORT, VT (BRAIN)—Louis Garneau USA has hired Bernard Desrochers as its new brand/product manager.

AGRA, India (BRAIN)—The bicycle industry of India, which posted double-digit growth rates for the past few years, recently hit hard times as bicycle exports dropped to almost half the number of bikes exported last year, according to a report in Business Standard.

LAGUNA HILLS, CA (BRAIN)—Giant’s message was quite clear yesterday: Our Maestro suspension platform is the best out there.

Tagged Events

CHANDLER, AZ (BRAIN)—Mobeus Independent Bicycle Co-op (formerly YaYa! Bike) has added a new member to its Preferred Supplier family, RavX.

RavX is known internationally for its innovative accessories, service-minded philosophy and dealer friendly terms.

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News will reduce its environmental impact by switching from virgin paper to recycled paper beginning in January. It also will save paper by moving to a smaller trim size.

Tagged BRAIN News / DEI and Sustainability

"Stand, you've been sitting much too long, there's a permanent crease in your right or wrong." —Sly Stone

By Jason Norman

LAGUNA HILLS, CA (BRAIN)—John Tomac made it seem all too easy, transitioning from professional racer to professional entrepreneur.


LAGUNA HILLS, CA—Come January, Bicycle Retailer and Industry News will look a little greener. BRAIN will reduce its environmental impact by switching from virgin paper to recycled paper for its 18 annual print editions. It also will save paper by moving to a smaller trim size.

Tagged BRAIN News / DEI and Sustainability


LAS VEGAS, NV—Interbike ’07 set records on the key fronts of total attendance, buyer numbers and exhibit space, said Lance Camisasca, the show’s director for the past decade.

Tagged Tradeshows and conferences / Interbike


NOVATO, CA—Mainstream brands are catching up to urban and commuter bike-focused brands when it comes to product selection and quality.

Companies like Trek, Specialized and Giant are making strides in this market. But they’re not the only ones that see this category as having legs.

MONTREAL, Quebec (BRAIN)—Mountain Equipment Co-op (MEC) has
released the results of a survey showing that an overwhelming majority of Montrealers (82 percent) believe that using bikes to commute to work can be an effective way to reduce greenhouse gases and fight climate change.

BOULDER, CO (BRAIN)—Mountain bikers and land managers from across Israel came together recently for five days of education and partnership building.

Tagged Advocacy/Non-profits

WASHINGTON DC, (BRAIN)—Park Tool isn't only sponsoring NBDA's Super Seminar Series. The company is also giving away a customized Park Tool folding knife to every dealer that attends.

BOULDER, CO (BRAIN)—Bikes Belong has completed creative development on the first phase of a nationwide ad campaign designed to inspire non-cyclists to ride.

The ad campaign is entitled "Remember Me" and includes three separate ads, targeting different audiences.

Tagged Advocacy/Non-profits

JEFFERSONVILLE, IN (BRAIN)—Trek has partnered with Service Net Solutions for the administration of extended service plans covering a variety of Trek bikes and accessories.

MADISON, WI (BRAIN)—Pacific Cycle's third quarter revenue was up 2.3 percent to $81.3 million from $79.4 million a year ago.


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