Industry News
IRVINE, Calif. (BRAIN) — When Andy Lightle's wife asked him what he wanted for his birthday eight years ago, he couldn't think of anything he really needed.
AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale said it conducted an unannounced check for bike motos at the La Méditerranéenne stage race on Friday. The UCI said no technological fraud was detected.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike will work with the North Carolina Cyclo-Cross organization to produce a 'cross race at this October's Fall CycloFest in Charlotte, North Carolina.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is developing a mobile app for its volunteers and volunteer coordinators, working with unself, a company that develops similar apps for a variety of community organizations.
BOULDER, Colo. (BRAIN) — ShowersPass has added SmartEtailing's Buy Local Now service to its website. The brand said the program supports dealers by providing an option for consumers to locally buy through their website, with the end goal of increasing traffic in brick-and-mortar locations.
IRVINE, Calif. (BRAIN) — Shimano American has slashed wholesale and retail pricing across its range of higher-end components and groups, from SLX all the way up to Di2 both road and mountain. The changes are component-specific and vary depending on the part.
SAN RAFAEL, Calif. (BRAIN) — Dispatch Communications has added Doug Barnett to its Southern California-based team.
Barnett joins the agency as an account executive for Dispatch's bicycle industry clients including Bell Helmets, Dainese, Giant Bicycles, Liv, Michelin and Shimano.
OSAKA, Japan (BRAIN) — Shimano's net sales were up nearly 14 percent in 2015, to 378 billion yen ($3.3 billion). Operating income also increased, by nearly 30 percent, to 85.1 billion yen.
MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has announced the hiring of Robert Vander Veur as its vice president of sales and development. He joined the company Feb. 8.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Sean Burkey as its new account executive for Ohio and northern Kentucky. Burkey moves to Giant after several years as a Raleigh sales representative.
DERBY, Vt. (BRAIN) — Louis Garneau says it can turn around custom kit orders in four weeks this spring. The company said the 4-week turnaround applies to all orders placed in the U.S.
SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states.
SANDY, Utah (BRAIN) — Reynolds Cycling has updated its Ride to Decide wheel demo ride program for 2016. Consumers will now be eligible for a $100 rebate and a free year of Reynolds' Assurance Program coverage if they buy a set of wheels after a demo.
LEXINGTON, S.C. (BRAIN) — Hawley announced Monday that it is increasing its U.S. sales coverage with the addition of three new sales reps: Patrick Arbour, Dave Riggs and Mike Lifshotz.
MILL VALLEY, Calif. (BRAIN) — California-based PR and communications firm True Commnications has added a staffer in New York.
NEWBURY PARK, Calif. (BRAIN) — Liv's 2016 U.S.-based ambassador program will include a total of 125 ambassadors located across the country, 45 more than last year. The Liv Ambassador Program includes a sponsorship collaboration with SRAM.
COLORADO SPRINGS, Colo. (BRAIN) — American Olympian Evelyn Stevens will attempt to break the world hour record later this month at the newly covered Olympic Training Center velodrome in Colorado Springs. Stevens will attempt to break the record of 46.882 km set Jan. 22 in Australia by Bridie O'Donnell.
OGDEN, Utah (BRAIN) — Quality Bicycle Products has announced that the registration link for the Ogden Regional Fat Bike Summit is now open. The event is Friday, Feb.26. Registration is at visitogden.com/fat-bike-summit.
PETALUMA, Calif. (BRAIN) — E-Thirteen is now sponsoring American pro downhill racer Aaron Gwin and the YT Mob team, which is title-sponsored by YT Industries, a Germany-based consumer-direct bike brand. The team also includes young Spanish star Angel Suarez.
EUGENE, Ore. (BRAIN) — Burley Design has hired Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories.
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