Industry News
OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.
CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.
TULSA, Okla. (BRAIN) — Voters here on Tuesday approved spending $15 million to build a new BMX racing facility, including the new headquarters of USA BMX and the American Bicycle Association, which plans to move from Arizona to Oklahoma this year.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.
TAICHUNG, Taiwan (BRAIN) — The organizers of Eurobike are working closely with Taichung Bike Week, a OEM event held each fall here.
OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Edler as the brand's new East Coast tech and sales rep.
Aaron was formerly service coordinator for a Virginia bicycle retail chain and prior to that, East Coast brand activator for Raleigh Bicycles/Lapierre Bicycles.
DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.
LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.
LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.
NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.
With the increased coverage, Garneau now has a total of 26 reps in the U.S.
PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.
BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.
CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.
AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.
MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.
LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.
STOCKHOLM (BRAIN) — Thule Group AB hit its financial goals for annual sales growth and EBIT margin for 2015, and exceeded its goal for the proportion of the energy used in its factories coming from renewable sources.
CAPE TOWN, South Africa (BRAIN) — Protective gear brand Leatt Corporation has hired Andrea Gallarotti, who joins the Leatt marketing team.
Gallarotti, 29, has spent the past five years working for Alpinestars.
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