Industry News
MORGAN HILL, Calif. (BRAIN) — Livall, a designer and producer of smart bicycle riding systems including helmets and bikes, is now establishing a U.S. distribution network and a U.S. headquarters in Morgan Hill.
BOULDER, Colo. (BRAIN) — Kappius Components has launched a new ambassador program, the Kappius Collective, and is looking for influential members of the cycling community to help grow and represent the brand.
BOULDER, Colo. (BRAIN) — RockyMounts has relocated its offices, warehouse and retail store to a new location a mile away from its former headquarters in Boulder.
The new location has 65 percent more square footage than its previous home.
PORTLAND, Ore. (BRAIN) — Children's bike brand Islabikes has donated 14 bikes to the Community Cycling Center in Portland, Oregon.
WILTON, Conn. (BRAIN) — Dorel Sports has named Dean Stojanovic vice president of international sales operations, based at the division's headquarters in Wilton, Connecticut.
EUGENE, Ore. (BRAIN) — In honor of National Bike Month, Rolf Prima is offering bike shop workers an employee purchase program throughout the month of May.
The wheel maker's Built on Demand custom program is also discounted, and shop employees can get a free custom decal upgrade.
MINNEAPOLIS (BRAIN) — Kinetic has expanded its relationship with Minneapolis-based Adventure Advertising. Adventure, which has served as Kinetic's marketing agency of record since early 2015, will now also lead the company's public relations efforts.
STOCKHOLM (BRAIN) — Thule Group saw sales growth of 6 percent in the first quarter, reporting its strongest sales in Europe. The company introduced new products in several categories in the quarter and announced a reorganization of its North American distribution structure.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has donated four mountain bikes to the San Rafael (California) Fire Department to use in a bicycle-mounted Fire Medic program.
IRVINE, Calif. (BRAIN) — Felt Bicycles has made four new hires in sales, product management and marketing — including industry veteran Adam Micklin as director of sales, international.
BOSTON (BRAIN) — Wide Angle Podium, launched in April, is a podcast network featuring several popular cycling podcasts, including Crosshairs Radio, The Slow Ride Podcast, and the newly launched Myerson Line podcast, featuring recently retired pro cyclist Adam Myerson.
MIAMI (BRAIN) — J&B Imports will now sell the Schwalbe Active Line products throughout the U.S. Schwalbe's Active Line tires are targeted at price-conscious consumer while still providing effective puncture protection and reliable durability.
The line includes road, mountain bike and trekking tires.
LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the 2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.
OSAKA, Japan (BRAIN) — CateEye is promoting a street art campaign that gathers local artists to curate and assemble self-guided routes through the selected city's most impressive street art at night. The artists use CatEye lights to illuminate and record each stop.
BOULDER, Colo. (BRAIN) — PeopleForBikes's fifth annual National Bike Challenge starts Sunday, May 1. The promotion seeks to have more than 100,000 bike riders tally 75 million miles ridden between Sunday and Sept. 30 this year. This year's event is sponsored by Kimberly-Clark's Cottonelle Products Brand.
PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has named Verde Brand Communications as its public relations and brand communications agency of record.
VISTA, Calif. (BRAIN) — Haro Bicycles has created Haro Europe, which will operate a sales and marketing office in Bielefeld, Germany. Haro Europe will focus on sales and support to its existing distribution base located in 21 countries, as well as opening new markets where no distribution currently exists.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened retailer registration for its Fall CycloFest, a trade and consumer festival to be held Oct. 20-23 near Charlotte, North Carolina. The first two days of the event are trade-only.
KENT, Wash. (BRAIN) — Raleigh Bicycles has hired Curt Davis as its director of product management, effective May 2. The company is also bolstering its sales team with the promotion of Rob Kaplan to vice president of sales and Tyler Stetson to director of inside sales and customer service, effective immediately.
BOULDER, Colo. (BRAIN) — Supplier sales to U.S. retailers from January through March showed no improvement over the same period a year earlier, in part contributing to a 40 percent jump in supplier inventory levels at the end of March, according to the Bicycle Product Suppliers Association.
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