SAUSALITO, Calif. (BRAIN) — True Communications, a PR and marketing firm with many bike and outdoor industry clients, has hired Meredith Obendorfer as a senior vice president.
Obendorfer has extensive experience in strategic communications and a personal passion for adventure sports.
Obendorfer will report to True's founder and president, Mark Riedy and will be responsible for client management, nurturing True's talent pool and putting in place operational processes.
Obendorfer has developed communications programs for company's including Hearst, Medium and Outbrain. She has more than 15 years experience racing road, mountain and cyclocross bikes; she's also an avid backpacker and outdoor athlete. She was part of the management committee for Singlespeed Cyclocross World Championships (SSCXWC) in San Francisco 2011 and Los Angeles 2012, managing public relations and social media communications for both events.
"On the heels of an amazing 2016, we're well poised for an phenomenal year of growth in both our client base and with our team," said Reidy. "Meredith provides our firm with unparalleled insight into the technology industry, and with her extensive agency experience, she brings the skill set we need to continue our continued expansion into the technology industry. We're also looking forward to getting out on a bike ride with her."
Obdendorfer said, "As a well-respected agency among outdoor brands and with huge early wins in the tech industry, True has an amazing opportunity ahead of it ... Over the course of my career, I've looked to connect my professional PR skills to my personal passion for the outdoors, and I couldn't be more excited to do so at True. I'm eager to help the firm achieve its true, eh hem, potential, as well as try to outsprint at least half the team."
