Industry News
MOAB, Utah (BRAIN) — This fall's Outerbike demo event in Moab will include the Hen House, which organizers describe as "a branded environment where a collection of women specific products are showcased in one common female friendly environment."
MALLABIA, Spain (BRAIN) — Orbea said it is skipping this year's Eurobike show, and will instead conduct several events with its European dealers and distributors. The company calls its new approach "Closer to You."

CINCINNATI (BRAIN) — Steadyrack of Perth Australia has named Epic International as its U.S. retail sales and marketing agent for its Steadyrack bike storage products.
BOULDER, Colo. (BRAIN) — Bicycle Retailer & Industry News will sponsor the leadership awards being given out by the Outdoor Industries Women's Coalition.
Nominations are being accepted now through July 29 for the OIWC's 2016 Bicycle Leadership Awards.
WASHINGTON (BRAIN) — Utah's Sens. Mike Lee and Orrin Hatch are supporting a bill that would allow local land managers to decide whether to allow and how to manage mountain biking in federally designated wilderness areas, something that some mountain bikers have been advocating.
BOULDER, Colo. (BRAIN) — Backcountry Lifeline is holding a raffle to raise money for its mission, which is to make mountain bike events safer.
DENVER (BRAIN) — Quality Bicycle Products' new Q-West distribution center, which has been relocated from Ogden, Utah, to Denver, is set to begin shipping to customers Thursday, and will be fully operational by mid-August, QBP announced.

SPEARFISH, S.D. (BRAIN) — SRAM has taken over a Kickstarter-supported project to manufacture an electronic suspension control device developed by a Perth, Australia company, Dusty Dynamics.
CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic has made multiple new hires in sales, dealer service and marketing in an effort to expand support for dealers across the country.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer has set news and product submission deadlines for its annual Interbike Show Issue as well as the Interbike Show Dailies distributed at the Vegas expo.
PALM DESERT, Calif. (BRAIN) — Sid Dunofsky, a longtime bicycle industry executive and mergers and acquisition consultant, has passed away after suffering a heart attack.

ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.
Editor’s note: This clarifies a story previously posted on July 11.

BIEL, Switzerland (BRAIN) — DT Swiss AG has added a new building at its facility in Poland to increase production capacity and after-sales service.
COON VALLEY, Wis. (BRAIN) — Borah Teamwear has joined forces with The Bike Cooperative. Borah is the co-op's first apparel brand that produces its entire product line in the United States.
KINGSTON, Mass. (BRAIN) — Bern Unlimited, Inc. has promoted Jeff Cavicchi from national sales manager to director of global operations. Cavicchi, an industry veteran, joined Bern about a year ago.
With Cavicchi's promotion, Bern has hired Ronnie Tambourine as its new national sales manager.
THOMPSON, Conn. (BRAIN) — This fall's KMC Cyclo-cross Festival will leave Roger Williams Park in Providence, Rhode Island, for the first time. This year's festival, the eighth annual, will be held at Thompson Speedway Motorsports Park in Connecticut, Sept. 30-Oct. 2.
INDIANAPOLIS (BRAIN) — SRAM is reducing its U.S. distributor count from nine to five, cutting off BTI, KHS, Cyclone and SBA.
SCOTTSDALE, Ariz. (BRAIN) — EDCO USA has acquired the Faster cycling performance center, which includes a low-speed wind tunnel and bike fit studio.
BERKELEY, Calif. (BRAIN) — GU Energy Labs hires four new staff members in recent months. The new hires are Gina Lopez, a demand planne; Amanda Basham, Colorado field representative; Danielle White, New England sales representative; and John Palabrica, Pacific Northwest sales representative.