SAN CARLOS, Calif. (BRAIN) — Beeline Bikes and Competitive Cyclist announced Wednesday that Beeline’s mobile bike shops are now available as an on-site assembly option for bikes purchased on Competitive Cyclist and Backcountry.com in select markets. Customers who purchase a bike on either site will be able to choose on-site assembly and personalized setup.
Backcountry.com, which owns Competitive Cyclist, led a $2.6 million investment in Beeline in July 2015.
“Our investment in technology and support infrastructure has helped to build partnerships like this, which will drive profitable customer acquisition and enable mobile shop managers to build a successful business,” said Pete Buhl, Beeline’s CEO and co-founder. “Now customers can purchase online with the convenience of having final assembly and setup done by a professional.”
Competitive Cyclist vice president Will Sladek said, “This partnership will extend our online concierge experience directly to the homes of our customers, reinforcing the personal connection that is so important when purchasing a bike.”
Beeline's partnership with Competitive Cyclist follows Accell North America's announcement in September that the mobile repair provider would begin fulfilling bikes purchased on Raleigh’s direct-to-consumer website. That service went live in late 2016.
Beeline currently has 31 mobile repair franchises throughout the U.S., plus eight company-owned repair vans in the Bay Area, where Beeline is based.
