Industry News

COLORADO SPRINGS, Colo. (BRAIN) — Frog Bikes, a British brand that specializes in offering lightweight kids' road and mountain bikes, has reached a sponsorship agreement with USA Cycling to be the organization's Official Kids' Bike through 2020. 

LAGUNA HILLS, Calif.

MARINA, Calif. (BRAIN) —Light & Motion has laid off Jack Gresmer, who had been the brand's director of sales since 2011. 

Danial Emerson, the company's CEO, announced the move to sales reps and distributors in a letter this week.

LOS ANGELES (BRAIN) — Cero Bicycle, which raised about $25,000 with an Indiegogo crowdfunding campaign last year, has fulfilled those orders and is looking to establish consumer-direct and dealer sales.

Tagged Electric bike
Ridley and Merckx products will ship out of Iowa-based North America Cycles starting in April.

AMES, Iowa (BRAIN) — Belgian Cycling Factory, owner of the Ridley and Eddy Merckx bike brands, has reached a new warehousing and marketing agreement with North America Cycles in Ames, Iowa.

PARK CITY, Utah (BRAIN) — POC has appointed cycling industry veteran Ben Coates as managing director for North America. Coates joins POC following 15 years at Trek Bicycle.

KETCHUM, Idaho (BRAIN) — 7Mesh, Orbea and Sawtooth Brewery are in the first round of sponsors announced for the inaugural Impact Media Summit. The event produced by CrankTank is this June in the Sun Valley, Idaho, area. 

Tagged Tradeshows and conferences

COLORADO SPRINGS, Colo. (BRAIN) — Haute Route has added global nonprofit World Bicycle Relief as a designated charity partner for all North American events this year.

Two-day show starts Wednesday in new venue.

CHICAGO (BRAIN) — After nine straight days of a winter storm that delivered record snowfall in the Windy City and caused nearly 500 flight cancellations at Chicago O'Hare and Midway airports over the weekend, the weather took a turn for the better as the industry descended into Chicago for the start the Chicagoland Area Bicycle Dealers Association show.

Tagged CABDA

BOULDER, Colo. (BRAIN) — President Trump's budget eliminates the Transportation Investment Generating Economic Recovery (TIGER) Program, which has supported bicycle-friendly projects. Trump's proposed infrastructure program also largely ignores bicycle infrastructure, according to PeopleForBikes.

SPOKANE VALLEY, Wash. (BRAIN) — Paul Swift has sold the majority interest in BikeFit Systems LLC and formed CyclePoint LLC. The new company is the exclusive educational provider for BikeFit Systems and will offer BikeFit Level 1 and Level 2 courses online.

Tagged Retailer education

OSAKA, Japan (BRAIN) — Shimano saw a 4 percent increase in net sales in its bicycle division last year, while operating income in the segment was nearly flat, down 0.8 percent, the company announced Tuesday.

Tagged Earnings/Financial Reports
An example of BicycleBlueBook's new marketing materials.

SAN JOSE, Calif. (BRAIN) — BicycleBlueBook is giving its IBD customers access to marketing assets through Promoboxx, a web platform used by several major bike suppliers.

QBP's Dealer's Choice brands are helping fund the grant pool.

BLOOMINGTON, Minn. (BRAIN) — QBP is launching a new grant program that will support bike shop-led initiatives to support their communities.

BENTONVILLE, Ark. (BRAIN) — Brendan Quirk, the co-founder of Competitive Cyclist and most recently the North American president of Rapha, is joining the Runway Group as cycling program manager.

SEATTLE (BRAIN) — Nuun said it has expanded its event support in 2018 and reckons it will hydrate over 2 million participants in 2018 on race and ride events, as well as in fitness studios and festivals in North American and globally..

GRAND RAPIDS, Mich. (BRAIN) – TerraTrike says it closed its fourth quarter of 2017 with 25 percent growth over the same period last year – the best in the company's 22-year history. The privately held company did not release specific revenue figures.

Tagged Earnings/Financial Reports
The first Sagan Fondo, in the Lake Tahoe area in May, will include gravel and dirt roads.

SANTA ROSA, Calif. (BRAIN) — Three-time world champion Peter Sagan is working with Bike Monkey, the producer of Levi's GranFondo, to promote two new gran fondo events in California this year. 

Tagged Consumer Expos and Rides

SAN DIMAS, Calif. (BRAIN) — Framebuilder Foes Racing has spun off a separate business offering lift kits and other components for Ford Transit vans.

Shop services up 4 percent in same year.

BOULDER, Colo. (BRAIN) — Retail sales at independent bike shops reached $3 billion last year, down 1 percent from $3.1 billion in 2016, according to the latest point-of-sale data from The NPD Group's U.S. Retail Tracking Service.

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