Industry News
SAN FRANCISCO (BRAIN) — Echos Communications will serve as the North American agency of record for Pirelli, the Italian tire brand.
LEXINGTON, S.C., & LEVIS, Quebec (BRAIN) — Hawley-Lambert launched an online dealer staff training platform for all its North America accounts. Called HLC University, the platform is hosted on both the Hawley and Lambert dealer websites.
BOULDER, Colo. (BRAIN) — VeloNews is adding content from the cycling analysis and commentary website The Outer Line to the VeloNews.com website. VeloNews.com will publish new stories from The Outer Line as well as host its archives.
EUGENE, Ore. (BRAIN) — Rolf Prima Wheels has hired industry veteran Tom Kern as national sales manager, overseeing sales for Rolf Prima and its new rim brand launched this fall, Astral Cycling. Kern had recently been director of sales at Faraday Bicycles in San Francisco.
BALTIMORE (BRAIN) —Custom kit supplier Athlos is launching three programs to raise money and awareness for PeopleForBikes.
HELSINKI (BRAIN) — Sales in Amer Sports Corporation's cycling division — comprising sales by Mavic and Enve — were down 10 percent in local currencies in 2017, Amer reported Thursday. In the final quarter of the fiscal year, the division's sales were also down 10 percent.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has announced its recent sponsorship of the National Interscholastic Cycling Association, joining its corporate booster club at the Elite Level.
IRVINE, Calif. (BRAIN) — Starting April 1, Saris will begin distributing Bosch eBike Systems components and provide frame integration support to artisan bicycle brands in North America.
MILWAUKEE (BRAIN) — Olympic Supply Company has added industry veteran Kyle Jaeger to its sales force as its Midwest sales rep, covering Iowa and Eastern Nebraska.
FT. COLLINS, Colo. (BRAIN) — Big Shot Bikes, primarily an online seller of custom-colored fixed-gear and single-speed bikes, is looking for a buyer.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is now expanding its distribution of Hayes Performance Systems' full line to Canadian bicycle retailers. The company said the expanded partnership will increase Canadian dealers' access to Manitou, Sun Ringlé, Hayes, Answer and Wheelsmith.
DENVER (BRAIN) — Organizers of the first combined Outdoor Retailer + Snow Show, held last week, say the combined show attracted more than the sum of the two separate shows. It was the first OR show in Denver following the show's decision to leave its longtime home in Salt Lake City last year.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is working with the National Ski Patrol to promote mountain bike patrols and patrollers.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is warning its customers to be wary of emails purporting to be coming from company owner Steve Flagg and asking for payment.
AMSTERDAM (BRAIN) — Enviolo (previously NuVinci Cycling) has expanded the role of Avelino Rivera to include new responsibilities focused on bike share programs globally.
Rivera will be in charge of supporting existing and new bike share customers.
IRVINE, Calif. (BRAIN) — The BPSA/PeopleForBikes E-Bike Summit, held at Shimano North American's offices on Dec. 14, included two panel discussions that are now available as audio podcasts.
The summit attracted more than 100 suppliers, retailers, advocates and media.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News this week has launched its second e-newsletter.
MIAMI (BRAIN) — J&B Importers has entered into a distribution agreement with Tubus and Racktime to distribute the brands' touring racks in the U.S.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has hired Ellen Butler as its Western sales representative. Butler will work with brands in the Western region to develop effective trade advertising campaigns to help them achieve their marketing goals.
COLORADO SPRINGS, Colo. (BRAIN) — Beginning this month, Barnett Bicycle Institute is introducing new curriculum to its core Bicycle Repair and Overhaul class. The BRO course is an 80-hour professional mechanic's training.
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