Industry News
MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand's design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, t
SANTA CRUZ, Calif. (BRAIN) — Gazelle Bikes has launched a new ambassador program called "Gazelle Stories," in several U.S. cities. The brand is looking for interested electric bike enthusiasts, commuters, and storytellers in the cities to help grow and represent the brand.
NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes' next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here.
The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling. The event is free but RSVP is required.
FRISCO, Colo. (BRAIN) — Project Bike Tech is launching video library to help teach students, parents, school administrators and others about careers in the bike and outdoor industries. The library includes a video featuring Eric Hawkins, Park Tool's owner and chief mechanic.
PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC's e-commerce website starting April 15. The feature will show POC's ski and bike product dealers as well as real-time availability of products.
FOXBOROUGH, Mass. (BRAIN) — Todson has signed a deal to exclusively import Hutchinson bike tires and tubes. Hutchinson tires will be sold and marketed in the U.S. by Todson and its independent rep force. Todson currently sells Topeak, Elite, Velox and Onguard.
MISSOULA, Mont. (BRAIN) — Coaster Cycles, which manufactures pedicabs and other three-wheeled vehicles in its Montana factory, is launching a new division to help brands use its customized vehicles in their marketing campaigns.
ATLANTA (BRAIN) — Vee Tire Co. is working with a social enterprise group to recycle tires into key rings. The program is intended to reduce waste and poverty in Northern Thailand. The company will be distributing the key rings for free at next month's Sea Otter Classic and at other bike events this year.
LINCOLNSHIRE, England (BRAIN) — British bike care brand Weldtite has hired Derek Goltz to oversee all sales and marketing activities for the brand in the U.S. The company, which offers lubes, cleaners, tools and other accessories, is entering the U.S. market for the first time this year and will display at next month's Sea Otter Classic.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has installed a 206 Kw solar system at its Berkeley headquarters and production facility, offsetting more than 95 percent of the building's energy.
VALLEJO, Calif. (BRAIN) — Wren Sports has named Yap Bicycle Compania has its distributor and authorized service center for Singapore.
SAN ANTONIO (BRAIN) — Mechanics across the country are reporting that bikes brought in for service or assembly are coming spec’d with knock-off components. Often, customers bring the bikes in new in the box and mechanics are having trouble setting them up to work properly.
TEMECULA, Calif. (BRAIN) — Intense has restructured its sales and marketing functions, eliminating an undisclosed number of jobs in the process, as the Southern California mountain bike brand continues to pursue its hybrid consumer-direct/IBD sales model.
TALLAHASSEE, Fla. (BRAIN) — The North American Bikeshare Association said its helped defeat a Florida bill that would have replaced local control of bike share programs with a statewide policy.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Northstar California Resort have released details of the new consumer bike festival that will precede the Interbike trade show in the Reno-Tahoe area this September.
BURLINGTON, Vt. (BRAIN) — A New York City-based investment group, Flour Fund, has purchased the assets of the wool clothing brand Ibex. The fund outbid an offer from a Vermont group that included Liz Robert, the owner of Terry Precision Bicycles.
DENVER (BRAIN) — After an eventful few months, Niner Bicycles has been purchased by UWHK Ltd., an investment firm with ties to the Huffy Corp. A U.S. Bankruptcy Court judge approved the sale last week and the purchase closed Friday afternoon.
BOULDER, Colo. (BRAIN) — The Better Bike Share Partnership has awarded more than $410,000 in grants to help increase access to bike share in communities of color, and to fund research related to bike share and equity.
KENT, Wash. (BRAIN) — For more than a few years Accell North America has been the problem child for its parent, Dutch-based Accell Group. That status would appear to continue judging from the annual report that Accell released early Friday.
KENT, Wash. (BRAIN) — As part of a review late last year, managers at Accell North America discovered that the company had been underpaying U.S. Customs on some bike import duties since 2013. The company wound up paying 4 million euros ($4.9 million) in repayments and interest.
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