SQUAMISH, British Columbia (BRAIN) — 7mesh Apparel has appointed John Zopfi to the newly created position of general manager EMEA (Europe, Middle East, Africa). He has more than two decades of experience in the outdoor apparel business.
A trail runner, bike racer, sea kayaker and amateur boxer, Zopfi brings with him a well-rounded approach to sport anchored in a passion for all forms of cycling. After spending 11 years as a sergeant instructor in the Dutch Army, he followed his love of the outdoors into a career that has included nearly a decade with Patagonia, time working as a consultant and, most recently, a stint with Gore Apparel.
“John’s experience building and leading commercial teams makes him the ideal candidate to support the growth of our European business,” 7mesh CEO Tyler Jordan said.
Zopfi will work from his base in the Netherlands to help 7mesh grow its operations throughout Europe and beyond, starting Dec. 1.
“When I first saw the 7mesh brand I was very impressed with the way it proved that functionality, quality, fit and beauty can go together,” Zopfi said. “It's pure, inclusive and not bound by convention. I can’t wait to help more riders find and enjoy adventures in 7mesh apparel.”
