Industry News
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/CK4I7558.jpg?itok=coz2B5Lw)
MILAN (BRAIN) — Pirelli will provide its PZero Velo tires for all Pinarello's Dogma F10 bicycles this season.
BOULDER, Colo. (BRAIN) — Each edition of the Ben & Bikes podcast will now feature a segment produced by PeopleForBikes, called "Surprising Bike Legislation."
SEDONA, Ariz. (BRAIN) — Magura USA has hired Daryl Roberts as its key accounts manager for Magura USA with a focus on the Lightweight brand.
Roberts was most recently product manager and U.S. sales and operations manager for Voodoo Cycles.
SAN DIEGO (BRAIN) — BMC Switzerland has hired Ryan Cleek as the North American marketing manager. Cleek brings nearly 20 years of media production and marketing experience to his role at BMC.
MONTEREY, Calif. (BRAIN) — Bike sharing is expanding so rapidly that city governments are hard-pressed to develop appropriate rules for companies intent on developing new markets.
WASHINGTON (BRAIN) — Lance Armstrong has agreed to pay $5 million to the U.S. government to settle a federal lawsuit over alleged false claims to the U.S. Postal Service.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/IMG_6307.jpeg?itok=W3H27HMa)
MONTEREY, Calif. (BRAIN) — While Pivot's Shuttle e-MTB was launched in Europe last year, it's making its U.S. debut here at the Sea Otter Classic. Pivot has sold out of the first three initial production batches for the U.S. A few of the brand's top dealers stocked them for the past few weeks.
MOUNT PROSPECT, Ill. (BRAIN) — Participation in team sports by children age 7-17 showed a 5.8 percent decline last year according to the latest data released by the National Sporting Goods Association.
MONTEREY, Calif. (BRAIN) — It's a tentative move couched in words like "cautious," "respectful," "tentative," and "complex." But the Bicycle Product Suppliers Association and PeopleForBikes have agreed to examine whether the BPSA should move to combine forces with the industry's leading advocacy association.
MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes Inc., and Hawley-Lambert have announced a new sales partnership for all IBD sales in the U.S.
MONTEREY, Calif. (BRAIN) — Arizona will become the ninth state in three years to enact the industry's model e-bike legislation if, as expected, Gov. Doug Ducey signs a bill the state Legislature passed this week.
![The POC Coron Air helmet with SPIN. The POC Coron Air helmet with SPIN.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/CORON_AIR_septaneGreen_fluoOrange_0.jpg?itok=6yCjtFUf)
STOCKHOLM (BRAIN) — MIPS and POC Sweden say they have agreed to settle a legal dispute over intellectual property used in ski and bike helmets. The companies say they have agreed to work together to develop safer helmets.
SIMI VALLEY, Calif. (BRAIN) — Accell North America has added its Haibike electric mountain bike brand to its omnichannel program with the launch of an e-commerce site for the brand.
Pivot Cycles hires John Pentecost in international sales and Ron Koch in media relations and content
TEMPE, Ariz. (BRAIN) — Pivot Cycles has hired John Pentecost to help lead its International Sales team. Pentecost was a co-founder of Evil Bikes and E-Thirteen Components, and he's since served in senior sales and marketing roles at Race Face and Yeti.
![Photo courtesy team BMC. Photo courtesy team BMC.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/csm_080418_AndyRihs_0245a3bef8.jpg?itok=nBPwJkxP)
ZURICH (BRAIN) — Andreas "Andy" Rihs, the owner of the BMC bike company and its pro race team, died Wednesday at age 75, according to the brand. Reports say Rihs was suffering from cancer.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/IMG_6185.jpg?itok=sKWuePOk)
MONTEREY, Calif. (BRAIN) — Mike Tyson is Robert Stevenson’s favorite philosopher. Or so he says. But why? It was Tyson who said, “Everyone has a plan until they get punched in the face.”
NEW YORK (BRAIN) — Less than a month before the event, Bike New York has announced that it will move Bike Expo New York to Pier 12 in Brooklyn. Due to unexpected maintenance, the nonprofit was unable to obtain a permit to hold the event at Basketball City, where the event has taken place for the last six years.
CASELLA d'ASOLO, Italy (BRAIN) — Selle Italia srl, the parent company to Sella Italia, Sportourer and Net saddles, has hired SpinCycle LLC to handle OEM sales in North America. SpinCycle is located in the San Francisco Bay Area and headed up by industry veteran Kendall Young.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/RIde_Story_Slide.jpg?itok=gox0O3D2)
BOULDER, Colo. (BRAIN) — If the bike industry has a $1 million question, it is this: How do we get more people riding? How to stop ridership decline and reverse the trend out of the red and into the black is a giant problem that requires a solution of equally epic proportions.
MAMMOTH LAKES, Calif. (BRAIN) — The United States Forest Service has approved e-bike usage in the Mammoth Bike Park, making it one of the first bike parks on USFS land to allow e-bikes.