Industry News
WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has hired Dave Snow as its West Coast/Canada sales manager for the sunglass brand’s bike, run and golf specialty business.
ST-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada and Continental Tire have signed a multi-year distribution agreement for Canada. OGC will share Canadian distribution responsibilities with Highway Two and will be the sole Canadian-based supplier of Continental cycling products.
CHICAGO (BRAIN) — After reviving its long-dormant regional trade show in 2015, the Chicagoland Area Bicycle Dealers Association is looking to build on the show's success, adding an event in San Diego in January 2019.
GOLDEN, Colo. (BRAIN) — Yeti Cycles hopes to anchor an "outdoor lifestyle campus" a few miles from the bike maker's current headquarters here.
OLDSMAR, Fla. (BRAIN) — A new e-commerce company founded by a former longtime American Classic employee is now selling American Classic replacement parts, cassette bodies, and axle kits as well as new hubs, rims and wheelsets.
ASHEVILLE, N.C. (BRAIN) — Cane Creek Cycling Components has updated its minimum advertised price policy. The company said the update simplifies the existing policy by setting MAP and MSRP at the same price and contains provisions stating that Cane Creek will monitor and enforce the policy.
TAIPEI, Taiwan (BRAIN) — Taiwanese bicycle exports for the first four months of the year offer a mixed picture on the state of the industry — while e-bike exports posted healthy growth, exports of conventional bicycles continued to decline.
GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has announced a collaboration with Red Bull Advanced Technologies, the company that has developed technology used by the Aston Martin Red Bull Racing Formula One program. The company also has developed technology for sail boat racing and air racing.
MEMPHIS, Tenn. (BRAIN) — The new bike share system here, which includes 600 bikes and 60 stations, is the 50th system for Trek-owned bike share provider BCycle. It also is the company's largest smart bike system to date.
NEDERLAND, Colo. (BRAIN) — After reworking its supply chain for the past two years, mountain bike brand Banshee Bikes has introduced a new sales program to sell direct to dealers in the U.S. and Canada.
VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.
OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.
WASHINGTON (BRAIN) — PeopleForBikes led a group of 12 industry leaders to Capitol Hill this week in support of the Recreation Not Red Tape Act. which aims to improve and break down the barriers to recreational riding opportunities on public lands.
IRVINE, Calif. (BRAIN) — Fox Racing has named NorthernMark Agency, based in Pleasanton, California, as sales agency for the company’s newly restructured Northern California / Northern Nevada region.
SAN FRANCISCO (BRAIN) — Science in Sport is now distributing its nutrition products through Quality Bicycle Products. “Through this distribution channel, endurance athletes and sports enthusiasts alike will be able to readily access Science in Sport nutrition across the United States,” the company stated.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.
BOULDER, Colo. (BRAIN) — VeloSwap, the consumer bicycle swap and expo, expects to see over 5,000 cyclists browsing more than 300 vendor booths on Saturday, Nov. 3, at the National Western Complex in Denver.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has announced that it is renewing its Grassmoots Team ambassador initiative and is seeking applications for new members.
WILTON, Conn. (BRAIN) — Cycling Sports Group has promoted Seth Brosnan to director, international sales. Brosnan has been with CSG for seven years in sales roles of increasing responsibility, most recently as the Northeast regional sales manager for Cannondale.
KETCHUM, Idaho (BRAIN) — CrankTank announced that it has sold all its e-bike opportunities and closed the sponsorship category for next month’s Impact Sun Valley media summit.
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