BOULDER, Colo. (BRAIN) — PeopleForBikes has promoted Jenn Dice to chief operating officer. Dice previously was the organization's Business Network vice president.
Dice has been with PeopleForBikes since 2013. Previously, she was director of government affairs with the International Mountain Bicycling Association for 11 years.
Dice will report to Tim Blumenthal, PeopleForBikes' president and CEO.
"We have an extremely talented team at PeopleForBikes, and I am excited to help Tim continue to inspire and lead the organization to benefit the bike industry at all levels and get more people on bikes," Dice said. "Almost everything at PeopleForBikes is new in the last five years. We have improved our organization and program effectiveness on every level. From broader industry support and engagement to targeted infrastructure programs to a new retailer tool to get customers riding, it is an exciting time to be at PeopleForBikes."
While at IMBA, Dice was named to Outside magazine's Power List — one of the 25 most influential people for public lands and recreation. At PeopleForBikes, she received the Camber Outdoors Pioneering Woman Award for her leadership encouraging women in the bike industry.
"Jenn has consistently focused on engaging and empowering the bike industry to become a more influential and effective voice," Blumenthal said. "Jenn created the PFB Business Network, started connecting bike industry CEOs with Congress through executive fly-ins, hosted industry leadership development gatherings and created the industry DRAFT Meet-up series."
Dice's promotion caps a busy spring for PeopleForBikes. In April, PFB announced plans to merge with the Bicycle Product Suppliers Association, which will become official July 1. Since starting the PFB Business Network about five years ago, the groups increasingly have worked together.
PeopleForBikes coordinates a trio of national infrastructure efforts: PlacesForBikes, The Big Jump, and The Final Mile. All three focus on quickly improving bike networks that support recreational and transportation riding, on and off road, for people of all ages and cycling abilities, in urban, suburban and rural locations. PeopleForBikes also has become a leading source of research and statistics that measure bicycle use, infrastructure and business.
PeopleForBikes includes 23 staff members and is supported by bike industry companies, bike retailers, non-endemic corporations, more than 1.3 million individuals, and a variety of foundations that focus on community improvement, mobility, health, the environment and equity.
