Product/Tech
PORTLAND, OR (BRAIN) — Rapha has launched its product line tied to its sponsorship of the Team Sky team, including defending Tour de France champion Sir Bradley Wiggins. Rapha has a four-year agreement with the team.
LEXINGTON, SC (BRAIN) — The Tacx Blue Motion stationary trainer features a 10-position handlebar-mounted resistance lever and a Neodymium magnetic brake system.
POSTFACH, Germany (BRAIN) — Disc brakes on road bikes? Not so fast, says Germany’s brake specialist, Magura.
Magura has launched a study logging how a number of test riders use disc brakes over miles of European roads before deciding whether the technology is an option for the company.
BOISE, IDAHO (BRAIN) — With an eye toward aggressive trail riding, retailer Alan Klarc is setting up in-house fabrication for a line of steel mountain bikes to be sold through his Boise shop, Velomech, starting this spring or summer.
MILAN, Italy (BRAIN) — Deda Elementi is offering a line of 31.7 mm diameter stems and handlebars for 2013, including a sub-100 gram stem.
The company claims its Superleggero stem is the lightest production stem on the market at 99 grams for the 110 mm length.
LANCASTER, PA (BRAIN) — Seatsleev is a minimalist way for riders to carry essentials on the bike. The saddle pack is made of heavy gauge elastic bands and a grippy fabric to hold a tube, CO2 cartridges, tire levers and a multi-tool.
SAN FRANCISCO, CA (BRAIN) — Strava has added more advanced power and heart rate analysis features to its premium subscription service.
MILWAUKEE, WI (BRAIN) — Fyxation is offering a new kit that includes a Gates pedal strap and a Gates platform pedal. The urban-oriented brand says the straps are becoming a popular alternative to clips and straps or clipless pedals for fixed gear riders and commuters.
DENVER, CO (BRAIN) — Italian sunglass maker Rudy Project is introducing a new model line that it says merges performance features from some of its previous models.
WASHINGTON, DC (BRAIN) — Norco and Wilier Triestina each separately issued bike recall notices Tuesday in cooperation with the U.S. Consumer Product Safety Commission. Norco is recalling some 24- and 26-inch-wheeled dirt jumping bikes because the frames can break.
BOULDER, Colo. (BRAIN) — For roadies who need a little foot warmth, improved aerodynamics and an occasional laugh from the peloton, Podium Shoe Covers makes covers in 12 designs.
Designs include a work boot, dress shoes, roller skates and high heels.
OXNARD, CA (BRAIN) — Without releasing many details, the Italian component company Tiso announced Wednesday that it will soon release a 12-speed wireless electric road drivetrain.
MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard.
BOULDER, CO (BRAIN) — Visitors to Jason Smith's workshop — should they be far enough down the rabbit hole of bike geekdom to appreciate it — might be treated to a fairly eye-opening demonstration about bike chain friction.
RAPID CITY, SD (BRAIN) — Strider Sports is introducing a winter accessory for its no-pedal balance bikes. The Snow Strider Ski attachments were designed and built to work with any Strider ST balance bike.
BOULDER, CO (BRAIN) — Cateye has added digital heart rate, speed and cadence functions to its popular Strada Wireless cycling computer.
WEST MIDLANDS, England (BRAIN) — The Pickwick backpack from Brooks is made in Italy with water-treated European canvas and Brooks leather trim. It features one secret pocket and one extra compartment, both hidden on the back of the bag, and closed with waterproof zips.
SANTA ANA, CA (BRAIN) — The mophie OutRide case is now available, the company announced Tuesday.
SARATOGA SPRINGS, NY (BRAIN) — Serotta this week released a new titanium road bike model, the Fondo SG.
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