Product/Tech
SAN FRANCISCO, CA (BRAIN) — Strava has added more advanced power and heart rate analysis features to its premium subscription service.

MILWAUKEE, WI (BRAIN) — Fyxation is offering a new kit that includes a Gates pedal strap and a Gates platform pedal. The urban-oriented brand says the straps are becoming a popular alternative to clips and straps or clipless pedals for fixed gear riders and commuters.

DENVER, CO (BRAIN) — Italian sunglass maker Rudy Project is introducing a new model line that it says merges performance features from some of its previous models.

WASHINGTON, DC (BRAIN) — Norco and Wilier Triestina each separately issued bike recall notices Tuesday in cooperation with the U.S. Consumer Product Safety Commission. Norco is recalling some 24- and 26-inch-wheeled dirt jumping bikes because the frames can break.

BOULDER, Colo. (BRAIN) — For roadies who need a little foot warmth, improved aerodynamics and an occasional laugh from the peloton, Podium Shoe Covers makes covers in 12 designs.
Designs include a work boot, dress shoes, roller skates and high heels.

OXNARD, CA (BRAIN) — Without releasing many details, the Italian component company Tiso announced Wednesday that it will soon release a 12-speed wireless electric road drivetrain.

MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard.

BOULDER, CO (BRAIN) — Visitors to Jason Smith's workshop — should they be far enough down the rabbit hole of bike geekdom to appreciate it — might be treated to a fairly eye-opening demonstration about bike chain friction.

RAPID CITY, SD (BRAIN) — Strider Sports is introducing a winter accessory for its no-pedal balance bikes. The Snow Strider Ski attachments were designed and built to work with any Strider ST balance bike.

BOULDER, CO (BRAIN) — Cateye has added digital heart rate, speed and cadence functions to its popular Strada Wireless cycling computer.

WEST MIDLANDS, England (BRAIN) — The Pickwick backpack from Brooks is made in Italy with water-treated European canvas and Brooks leather trim. It features one secret pocket and one extra compartment, both hidden on the back of the bag, and closed with waterproof zips.

SARATOGA SPRINGS, NY (BRAIN) — Serotta this week released a new titanium road bike model, the Fondo SG.

MINNEAPOLIS, MN (BRAIN) — The Kinetic inRide system wireless combines an iPhone app with any Kinetic stationary trainer, providing wattage, speed and cadence data.

BOULDER, CO (BRAIN) — VeloPress' latest book, The World's Toughest Endurance Challenges profiles 50 of the most extreme marathons, triathlons, bike rides, adventure races, climbs, open-water swims and other iconic endurance events from around the world.
HOFHEIM, Germany (BRAIN) — Benchmark Drives develops e-bike drivetrains and lightweight, low-maintenance belt-drive systems that hold a lot of appeal. But the high belt tension of current designs stresses bearings and makes it difficult to read drivetrain tension, an integral part of efficient e-bike drivetrains.
DENVER, CO (BRAIN) — Sampson Sports has started production on its new 35 mm diameter CN stem and carbon bar.
TAICHUNG, Taiwan (BRAIN) — We may not know what to call it, but the 650b/27.5-inch tire is not wishful thinking or hype: It's coming at the industry like a freight train.