News
MADISON, WI (BRAIN)—In celebration of National Bike to Work Day, Saris Cycling Group announced that May, a fifth grader from Oklahoma, was selected as the winner of its first national bicycle awareness poster contest, which was held in partnership with bicycle advocacy groups nationwide.
ASI held a contest last Thursday to see who could "pink it out the best" among its employees, celebrating the Fuji-sponsored Geox-TMC team's participation in the Giro d'Italia.
KESWICK, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has introduced a new visual identity for both the association and its trade show, ExpoCycle.
SAN DIEGO, CA (BRAIN)—Zoic Clothing has joined the growing list of suppliers to The Bike Cooperative, a member-owned organization that maximizes efficiencies and profit for
independent bicycle retailers.
WHITE RIVER JUNCTION, VT (BRAIN)—Dave Donahue of Kinetic Representatives is Ibex Outdoor Clothing's new Mid-Atlantic sales rep covering New York, New Jersey, Pennsylvania, Delaware, Washington, D.C. and Maryland.
Leaning hard into a decreasing radius turn on my ancient Schwinn Paramount, I ponder the effectiveness of thirty year-old sew-up glue. A failed tire can kill you. Changing one can, too. Bitter experience has taught me to regard every decision about tires, however insignificant, as a matter of life or death.
SEASIDE, CA (BRAIN)—A small group of top Specialized dealers gathered in California’s Central Coast Thursday morning as stage five of the Amgen Tour of California left the overcast skies of Seaside bound for Paso Robles.
WASHINGTON, D.C.—The League of American Bicyclists estimates that about one million people in cities across the country will commute to work on two wheels today, May 20, designated as National Bike to Work Day.
FORT LEE, NJ (BRAIN)—A trio of founders want to eliminate the hassle and cost associated with athletes transporting their bikes to races and have launched a high-end, race-day ready rental bike company.
SANTA FE, NM (BRAIN)—BTI is now accepting warranty service orders for Cane Creek Double Barrel shocks and DT-Swiss Tricon wheels.
WESTWOOD, NJ (BRAIN)—With its recent re-opening as a Giant Brand Store, Westwood Cycle becomes one of 27 shops that have been given this designation. As a GBS, Westwood prominently features Giant-themed imagery, colors and messaging. And about 80 percent of the store’s floor space is comprised of Giant bicycles.
POMONA, CA (BRAIN)—The publisher of Recumbent & Tandem Rider Magazine plans to stage the first annual trade show focused on the recumbent market in Pomona, California, this fall.
TORONTO, Ontario (BRAIN)—After years as co-CEOs of Cervélo, owners/founders Gerard Vroomen and Phil White have decided that White will now assume sole CEO status for the Canadian bike manufacturer. Vroomen will continue in his role on the board.
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