News

Posted April 18, 2013
Siblings bring family values to the North American Handmade Bicycle Show
This article appeared in the March 15 BRAIN

DENVER, CO (BRAIN) — Exhibitors at the North American Handmade Bicycle Show like to talk about the “family” of artisan builders, and in some cases the familial relationship is literal. The show floor at the Colorado Convention Center included father-son partnerships and a few husbands and wives.

Posted April 18, 2013
German brand makes leap into GPS; adds power meter compatibility with flagship Rox 10.0 model.
The Rox 10.0

MALLORCA, Spain (BRAIN) — Sigma is taking aim at the enthusiast market with its first GPS-equipped bike computer that also uses the widely adopted ANT+ protocol to read data from external sensors and power meters.

Posted April 18, 2013

VAN NUYS, CA (BRAIN) — On Wednesday the Reuters news service, citing unnamed sources, reported that Easton-Bell Sports owner Fenway Partners was getting ready to sell the company.

Posted April 18, 2013

MONTEREY, CA (BRAIN) — Homing in on many brick-and-mortar retailers’ most daunting concerns—how to survive and thrive amid online price slashing and better market themselves in the crowded digital marketplace—the second edition of the IBD Summit kicked of Wednesday with a round of spirited programming.

Posted April 17, 2013

NEW YORK, NY (BRAIN) — A New York law firm is launching a website intended to help victims of bike crashes connect with people who may have seen the accident.

Cyclists involved in a crash can post to the new site, BikeWitness.org, via Twitter or with Facebook from a mobile device. 

Posted April 17, 2013
Kirk Bauch, Lapierre North America's Director of Sales and Marketing

KENT, WA (BRAIN) — Lapierre, a French bike brand with little presence in North America currently, will become "the premiere performance brand" within the newly formed Accell North America, the company said this week.

Posted April 17, 2013

MONTEREY, CA (BRAIN) — John Frothingham, USADA’s chief operating officer, had no surprises to rouse a lethargic after-lunch seminar dubbed “Clean Cycling: Suppliers and Sport Working Together.”

Posted April 17, 2013

OSAKA, Japan (BRAIN) — Mountain Bike Hall of Famer Junzo Kawai is back with a new company, SunXCD, offering a hubset, cranks and rims, and a promise of more things to come. 

Posted April 17, 2013

SEYMOUR, CT (BRAIN) — Thule will be a presenting sponsor for the cross-country mountain bike race and the road time trial at June's GoPro Mountain Games in Vail, Colorado.

Posted April 17, 2013

COLORADO SPRINGS, CO (BRAIN) — Carmichael Training Systems is now offering coaching plans for clubs, teams and other groups of athletes.

Posted April 17, 2013

EAGLE, CO (BRAIN) — The town of Eagle, Colorado, is spending $60,000 to build a new mountain bike trail specifically for the high school mountain bike league's state championships this year.

Posted April 17, 2013

CANTON, MA (BRAIN) — Kryptonite plans to introduce a new Minimum Advertised Price policy for its products on June 1 and will soon launch a Buy Local Now program with SmartEtailing, the company said Wednesday.

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