News

Yakima adds marketing managers

Posted March 25, 2013

BEAVERTON, OR (BRAIN) — Yakima Products, Inc., has added two new marketing team members: Jon Bullinger as digital marketing manager and Summer Henderson as global marketing manager for Yakima.

Santa Fe’s Mellow Velo on the move

Posted March 22, 2013

SANTA FE, NM (BRAIN)—After six years in its current space, Santa Fe retailer Mellow Velo is headed downtown next month to a larger location just 100 yards off the city’s historic plaza.

Saris Bike Corral Contest returns

Posted March 22, 2013
Andersonville bike corral in Chicago

MADISON, WI (BRAIN)—The entry deadline is fast approaching—Friday, March 29—for the first round of Saris’ 2013 Bike Corral Contest, in which one winner will get a car parking space converted to a 10-bike parking facility.

Taipei Briefs

Posted March 21, 2013
Cratoni's Lennarz-Kellner

News from the Taipei Cycle Show, plus newsletter download

Stromer introduces ST1 line to U.S. market

Posted March 21, 2013
Stromer ST1 Elite

 GRENCHEN, Switzerland (BRAIN)—BMC Group’s Stromer e-bike brand is launching its new ST1 pedal-assist bike into the U.S. market with a sweepstakes giveaway in which one person will win a $3,499 ST1 Elite 9-speed model.

Florida’s Outspokin opens Giant partner store

Posted March 21, 2013

TAMPA, FL (BRAIN)—Outspokin Cycles of Clearwater, Florida, has expanded to a second location with the opening of its Giant partner store in Tampa.

Bike brands: savior of the pro peloton?

Posted March 21, 2013
From the magazine

WESTLAKE VILLAGE, CA (BRAIN) —Bob Burbank refers to the days of Mario Cipollini and the Cannondale-sponsored Saeco race team often as he discusses the brand’s latest venture, Cannondale Pro Cycling.

Taipei in July?

Posted March 20, 2013
Taiwan dignitaries including TBEA chairman and Giant president Tony Lo, Taiwan Vice President Wu Den-yih and Giant founder and chairman King Liu cut the ribbon, signifying the opening of the 26th edition of Taipei Cycle.

A remark by Giant’s and TBEA’s Lo catches show attendees off guard. Date change would come in 2015 at earliest.

Update: Yuba works with CPSC to fix safety risk

Posted March 20, 2013

PETALUMA, CA (BRAIN)—Yuba Bicycles is working with the Consumer Product Safety Commission on a recall affecting about 1,000 Mundo V4.0 cargo bikes after reports of two passengers on the back of the bike getting their feet caught in the rear wheel.

Zoot Sports adds to leadership team

Posted March 20, 2013

VISTA, CA (BRAIN)—Endurance sports brand Zoot Sports has named Erik Vervloet vice president and general manager.

Yakima hires McGibbon to lead North American sales

Posted March 20, 2013

BEAVERTON, OR (BRAIN)—Yakima Products Inc. has hired outdoor and sporting goods industry veteran Jason McGibbon as senior director of sales, North America. He will also be a member of Yakima’s executive team.

Tour de Fat 2013 to roll through 12 cities

Posted March 20, 2013

FORT COLLINS, CO (BRAIN)—Now in its 14th year, New Belgium Brewing’s Tour de Fat bikes-and-beers festival will visit a dozen cities in 2013.

Keep it in the family?

Posted March 20, 2013
From the magazine

Owners of U.S. suppliers who have thrived after succeeding their parents at the helm begin to consider the next generation.

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