News
BEVERLY, MA (BRAIN) — Craft North America is joining the list of companies supplying custom cycling clothing for teams, clubs, events and other groups. The company is offering a custom line that includes jerseys, shorts, bibs, jackets, tights, skinsuits and accessories.
SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports is rebounding from a tumultuous year—a dramatic reshuffling of top management, the departure of key staff and the return of Terry Lee as the company’s CEO.
DURANGO, CO (BRAIN) — Communications agency Verde PR & Consulting, which represents many companies in the cycling and outdoors industry, is launching a new events planning and management division called Verde Events.
OKLAHOMA CITY, OK (BRAIN) — Widespread tornado warnings issued throughout the Plains states over the weekend became reality Sunday across parts of Oklahoma, Kansas and Missouri.
BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail.
PITTSFIELD, MA (BRAIN) — Berkshire Bike and Board has opened a second store in Pittsfield, Massachusetts. Like the original Berkshire Bike and Board located 20 miles away in Great Barrington, the 3,000-square-foot store was designed as a Giant Partner Store.
BOULDER, CO (BRAIN) — The Outdoor Industry Women’s Coalition will launch its second annual Spring Auction on Thursday.
CARLSBAD, CA (BRAIN) — Michael D. Angel, chief financial officer of eyewear company Spy Inc., is resigning to move back to the Bay Area after two years with the San Diego County-based company.
TAIPEI, Taiwan (BRAIN) — Benjamin Cox says that sourcing a line of accessories from Taiwanese, Chinese and Vietnamese manufacturers for his single-location store is a big investment of capital and time.
FAIRFAX, CA (BRAIN) — Osmo Nutrition announced its sponsorship of the Cannondale Pro Cycling team two stages into this year's Amgen Tour of California, which ended Sunday.
MORGAN HILL, CA (BRAIN) — Specialized is offering a limited edition replica frameset to celebrate pro Mark Cavendish's 100th race win.
The $3,750 frame set is expected to be in stores as early as next week, the company said.
TORONTO, Ontario (BRAIN) — KindHuman, a new bike and accessories brand, is taking an unusual approach to the market, offering discounts to community service employees and supporting racing programs for underprivileged youth.
MORGAN HILL, CA (BRAIN) — Representing a significant investment in aerodynamic testing, Specialized this week unveiled its own on-site bicycle-specific wind tunnel, enabling the company to apply aero principles across its full product line.
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