News
BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of independent sales reps. He’s based out of the company’s Williamsburg, Brooklyn, headquarters.
MORGAN HILL, Calif. (BRAIN) — Specialized and Strava have collaborated on a new social media platform, Strava Shop Pages, for retailers to build community around their businesses, better serve customers and get more people on bikes.
SANDY, Utah (BRAIN) — Carbon fiber and aerodynamics expert Paul Lew will oversee U.S. and overseas marketing for Reynolds Cycling as sales and marketing manager Rob Aguero shifts his focus exclusively on sales. Reynolds said the move was prompted in part by growth in key accounts and OEM business.
SAN DIEGO (BRAIN) — Selle Anatomica has re-engineered and renamed its U.S.-made leather saddles for 2014.
ST. AUGUSTIN DE DESMAURES, Quebec (BRAIN) — Louis Garneau will start a demo tour this month that will visit stores across Canada and in select U.S. locations, allowing consumers to test ride Garneau bikes.
FT. COLLINS, Colo. (BRAIN) — Fort Collins Bicycle Co., the parent company of Swobo Bicycles, is launching a new line of road bikes for children and small adults. The Farrier line will be distributed to IBDs by Hawley Company.
AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.
ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on h2b2b.com will qualify for the raffle drawing.
BOULDER, Colo. (BRAIN) — Market research group Leisure Trends will produce a free webinar on Thursday on retail trends in the IBD channel.
ATLANTA (BRAIN) — For the first time, Wahoo Fitness is now offering its mobile Fitness app for Android devices.
The new app can be found in the Google Play Store.
BOULDER, Colo. (BRAIN) — Power meter supplier Stages Cycling has hired former USA Cycling coach Benjamin Sharp as its power education specialist. Sharp will create content and support Stages-sponsored teams as well as dealers and coaches.
FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7.
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports has extended its exclusive European distribution agreement with Shimano Europe for all EBS brands: Giro, Bell, Blackburn and Easton Cycling.
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