News
MONTEREY, Calif. (BRAIN) — Wisconsin retailer Wheel & Sprocket and Pennsylvania-based Strategic Solutions - S2 are releasing a new analytics tool for single- or multi-store bike retailers.
MONTEREY, Calif. (BRAIN) — Salsa Cycles is releasing two new full-suspension fat bike models, the Salsa Bucksaw 1 and Bucksaw 2. The bikes will be available this fall.
MONTEREY, Calif. (BRAIN) — RockShox is showing its long-rumored fat bike fork, the Bluto, at the Sea Otter Classic starting Thursday.
MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.
Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.
MARINA, Calif. (BRAIN) — Monterey Week — the Bicycle Leadership Conference, Interbike IBD Summit and Sea Otter — afforded us opportunity to drop in on Light & Motion in the company’s new, expanded location in Marina, Calif., north of its former home on Monterey’s historic Cannery Row.
MONTEREY, Calif. (BRAIN) — Easton is going big with its 35mm oversized handlebar and stem offerings this season, with a new line of bars and stems on display at the Sea Otter Classic.
BOULDER, Colo. (BRAIN) — Slaying the Badger, a film based on Richard Moore's book about the 1986 Tour de France, will premiere at New York's Tribeca Film Festival this month.
MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan.
CHATTANOOGA, Tenn. (BRAIN) — Quintana Roo will start renting race bikes at North American Ironman triathlons, starting with the Ironman Texas next month.
MONTEREY, Calif. (BRAIN) – Retailers and industry professionals gathered Tuesday night for the start of this year's IBD Summit in its new venue at the Museum of Monterey.
MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.
SANTA FE, N.M. (BRAIN) — BTI has launched a new outside sales team and restructured its management team, with two long-time managers swapping positions.
The new sales team includes inside staff and independent reps and rep groups.
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