News
MONTREAL (BRAIN) — Swiss clothing brand Assos has opened its first two North American shop-in-shop ProShops, with La Bicicletta in Toronto and Fresh Bikes in Arlington, Va. The brand has 17 ProShops around the world, with eight more planned to open this year.
IRMO, S.C. (BRAIN) — KindHuman has announced the recipients of its 2014 Take The Lead Cycling Scholarships.
The bicycle and cycling apparel supplier's scholarship program is intended to reward character and kindness over talent and speed.
LONG BEACH, Calif. (BRAIN) — David Meredith, formerly co-owner of mountain bike brand One Ghost Industries, has joined Tenneco-Marzocchi in the newly created role of North American sales/marketing coordinator. He started with the company April 1.
RAPID CITY, S.D. (BRAIN) — Balance bike brand Strider is supporting the 2014 Special Olympics USA Games, which are being held June 14-21 in New Jersey.
WILTON, Conn. (BRAIN) — Cannondale is expanding its digital and print newspaper, the Cannondale Gazette, to six issues this year.
MONTEREY, Calif. (BRAIN) — Automated video editing provider Magisto is working with the Sea Otter Classic to help attendees create and share videos from the event.
IRVINE, Calif. (BRAIN) — Felt Bicycles is running its Ride to Hawaii sweepstakes through April 15 at all U.S. Felt dealerships. The promotion awards more than 550 prizes to consumers who test ride any Felt bike. The grand prize is a trip for two to Hawaii for the 2014 Kona Ironman World Championships.
ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of Wahoo Fitness products in Australia.
The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.
PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and improved its distribution. The Seattle brand had reportedly shuttered its doors last August due to financial troubles.
CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.
Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is now producing a monthly email newsletter for consumers, called BikeLove.
FOXBOROUGH, Mass. (BRAIN) — Todson president Neal Todrys is apologizing to retailers and reversing course after the company's announcement of a charity giveaway drew the ire of dozens of store owners last week.
WILMINGTON, Del. (BRAIN) — Blue Bicycle has added 10 new outside reps to its sales force, in addition to its in-house sales and customer service team.
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