News
MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.
SANTA FE, N.M. (BRAIN) — BTI has launched a new outside sales team and restructured its management team, with two long-time managers swapping positions.
The new sales team includes inside staff and independent reps and rep groups.

IRVINE, Calif. (BRAIN) — Felt Bicycles will make a new cruiser model inspired by Mike Wolfe, the host of the History Channel reality show, American Pickers.
The Red Wolfe model, available this fall, will be on display at this week's Sea Otter Classic.

SCOTTS VALLEY, Calif. (BRAIN) — Fox has unveiled its 2015 line of forks that includes a lightened 36 RC2 enduro model and refinements to other forks engineered through the company's Racing Applications Development (RAD) program.

APPLETON, Wisc. (BRAIN) — Fix It Sticks will wrap up its second successful Kickstarter crowd funding campaign on Tuesday, having raised nearly $80,000 (with six hours to go) to put into production two new versions of its wrenches. The start-up company's initial goal was to raise $14,000 in the campaign.
MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."
Eurosport is broadcast in 54 European markets.
WHITE RIVER JUNCTION, VT (BRAIN) — Ibex Outdoor Clothing has appointed James Fisher to lead the Ibex global design team as the new vice president of product.

CHICAGO (BRAIN) — SRAM on Tuesday released details of a new inverted RockShox fork intended for cross-country racers and three new SRAM-branded mountain bike wheels aimed at the same market.
NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired two new employees: Will Barton has joined as account executive for New England and Anthony Lenz is the new Giant field technology representative for the Eastern U.S.

OGDEN, Utah (BRAIN) — Enve's latest line of four carbon mountain bike rims and wheels has a new system for designating the intended use for the four models.
WASHINGTON, D.C. (BRAIN) — Bob Margevicius, a longtime industry veteran, has been tapped by a federal agency to offer advice and policy guidance on free trade negotiations and U.S. trade policy.

PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about the changes at the
BOULDER, Colo. (BRAIN) — IBDs continued to feel the impact of unpredictable and unseasonable weather in many regions of the country in February, with merchandise sales falling in both units and dollars.