LAS VEGAS (BRAIN) — Bob Haro is working with KHS Bicycle to produce his new BMX line, called IKONIX.
Haro has signed a multi-year agreement with KHS to manufacture, warehouse and distribute the line. Haro and his team at Harodesign will design, develop and market the line, and also will handle consumer-direct sales and communication. KHS will sell the bike to its IBD customers.
"I am extremely excited about this opportunity to join forces with the entire team at KHS," said Haro. "I believe that KHS is the perfect distribution partner to leverage my BMX authenticity and creative skills to make IKONIX the leading BMX brand for the future."
IKONIX will launch early next year with a limited edition complete bike called the FS1.
