News
MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.
LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.
RAPID CITY, SD (BRAIN) — QBP will distribute Strider balance bikes to dealers in Puerto Rico, the Caribbean and several countries in Central and South America, the companies announced Tuesday.
LAGUNA HILLS, Calif. (BRAIN) — BRAIN is asking its readers to nominate the top stores in five retail categories to determine the candidates for the 2014 Interbike Awards.
The winners will be announced at an Industry Awards Gala on Thursday, Sept. 11.
ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association has added bicycles and bicycle products to its August 2014 trade shows.
KENT, Wash. (BRAIN) — Accell North America turned on an updated business to business website on Monday morning.
BOULDER, Colo. (BRAIN) — Women Race Bikes, a planned website and app that will cover women's professional cycling, is seeking support via the crowd-funding website Indiegogo. Supporters of the proposed site are also looking for help from angel funding and business partnerships.
BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.
MIAMI (BRAIN) — J&B Importers is now distributing RockyMounts racks, the companies announced Monday.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries has added two new international distributors for ORP, a bicycle light with an integrated electronic horn.
Rhyme Bikes will be distributing ORP in Spain, and Juvin Ent. Co., Ltd. will distribute in Taiwan.
PITLOCHRY, Scotland (BRAIN) — Under uncharacteristically clear blue skies, Giant unveiled its all new range of Defy road bikes to editors who attended the 2015 on-road media event set in the Scotland Highlands last week.
MILL VALLEY, Calif. (BRAIN) — Alienation BMX products are now being distributed in France and neighboring regions by Frenchys Distribution.
HAVERHILL, Mass. (BRAIN) — Mavic has worked with six custom builders to produce special bikes commemeorating the French company's 125th anniversary.
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