News
LONDON (BRAIN) — Future plc has agreed to sell its Sport and Craft titles, including its cycling magazines and cycling websites, to Immediate Media Company for £24 million ($40.1 million), the company announced early Thursday.

WASHINGTON (BRAIN) — For years, friendly bike advocates have re-assured nervous newbies that — despite their fears — it's very rare for bikes to get hit from behind by cars or trucks. Turns out, maybe the newbies have reason to be nervous.
PITTSBURGH (BRAIN) — Bicycle Times will be available at 250 Shoppers Drug Mart locations in Canada, starting with its issue 29. The magazine will get a front-shelf promotion in the stores.
BOULDER, Colo. (BRAIN) — JJ Rudman is returning to CatEye America as the new key account manager. Rudman, a former CatEye employee, was most recently a retail analyst with Leisure Trends, where he focused on industry POS analysis and reporting.
CEDAR PARK, Texas (BRAIN) — Fallbrook Technologies Inc. the comapny behind the NuVinci continuously variable planetary drivetrain, is partnering with Evelo Electric Bicycles on a "30-Day eBike Challenge" consumer promotion.
VANCOUVER, British Columbia (BRAIN) — Lambert is set to become the exclusive Canadian distributor of Hitcase iPhone cases and accessories for the bike and running market.
Hitcase offers iPhone cases, mounts, accessories and apps that convert an iPhone into a shockproof, waterproof POV action camera.
SAN FRANCISCO (BRAIN) — Rumbleship, a bicycle-product "distribution platform," has added three new brands, all mountain bike suppliers, to its offerings: E-Thirteen, Loaded Precision and WickWerks.

DENVER (BRAIN) — Gates Carbon Drive has new distribution partners in the U.K. and Spain, and has released a new instructional video and several new products.
IRVINE, Calif. (BRAIN) — Electric bike motor maker Bosch will participate in next month's PressCamp Summer in Utah, event organizers announced Tuesday. Bosch introduced its Performance Line pedal electric assist (pedelec) system at the Sea Otter Classic.

FOXBOROUGH, Mass. (BRAIN) — Todson's OnGuard bike lock survived a variety of strength tests to emerge victorious on National Geographic Channel's "Showdown of the Unbeatables" show last week.

COON VALLEY, Wis. (BRAIN) — Clothing vendor Mt. Borah has renamed itself Borah Teamwear and has broken ground on a 9,000-square-foot expansion to its manufacturing facility, after 18 years in the same location.

MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.
BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.