News
MORGAN HILL, Calif. (BRAIN) — Slate Olson, who is currently Rapha's chief marketing officer, will relocate from London to California next year to join Specialized as vice president of global marketing in March.
The bicycle business may be awakening to the potential for bicycle events and tourism, as many in the industry push to not only sell more cool bike stuff, but to support more riding.
BOULDER, Colo. (BRAIN) — Retül is working with Masterfit Enterprises, a designer and manufacturer of insoles for the snow sports industry, to offer cycling specific custom insoles.
WILTON, Ct. (BRAIN) — The final 2015 Cannondale-Garmin ProTour team roster includes members of the former Cannondale Pro Cycling team and the Garmin-Sharp team.
EMMAUS, Pa. (BRAIN) — Bicycling magazine has seen a 20 percent increase in sold advertising pages in 2014, compared to the same period last year. Publisher Zack Grice said the growth rate exceeds that of any U.S. magazine, in any category, monthly or bi-monthly, that is audited.
IRVINE, Calif. (BRAIN) — Pedego Electric Bikes is launching a new bike, called the Boomerang, with an extra-low step-through frame. The company did not say if the model name was inspired by the frame's appearance or by its intended customers: Baby Boomers (or both).
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The Interbike trade show ranked 54th on the list of Top 100 Trade Shows of 2013 published by Trade Show Executive magazine. The magazine began the ranking in 2007 and Interbike has been listed since then. The 'Gold 100' status is based on a show's net square feet.
SAN FRANCISCO (BRAIN) — Nutrition brand GU Energy Labs and online network Strava have raised $58,683 for the Challenge Athletes Foundation through a GU-sponsored promotion on Strava.com.
OLNEY, Ill. (BRAIN) — Vredestein tires are now being distributed by QBP, J&B and Action Bicycle, as well as its previous distributors, BTI and Magura Direct. Magura is the tire brand's North American representative.
LOUISVILLE, Ky. (BRAIN) — In conjunction with the launch of its new streaming platform, Endurance Films Training Institute, video production company Endurance Films will host a triathlon discussion panel online this week.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker products are going to be distributed in Norway, Denmark and Sweden by Gaia Sport, a distributor co-owned by Danish triathlete Rasmus Henning.
BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing the Lauf Fork, lightweight carbon mountain bike fork from an Iceland-based company.
PARK CITY, Utah (BRAIN) — Next year's PressCamp Summer event, the 7th annual, will be held June 22-26 at Deer Valley Resort in Park City.
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