CANTON, Mass. (BRAIN) — Kryptonite has signed on with Shimano Europe Bike Holding to distribute the brand’s bicycle security products in several European countries, including the Netherlands, Belgium, Luxembourg, France, Sweden, Denmark, Finland and Norway. Effective Sept. 1, dealers in these countries will have more access to Kryptonite products through Shimano’s distribution service.
“We are excited to partner with Shimano as we continue to expand our business with specialty bicycle dealers throughout Europe,” Kryptonite general manager Nick Watkin said.
“This partnership will allow bicycle dealers in key target markets to have greater access to our products and services, which we know have high demand from consumers but are not always readily available from bike shops.”
Shimano will manage sales, marketing and customer service responsibility in the designated countries.
“With Kryptonite added to our portfolio, an important step is made in strengthening the distribution strategy,” said Arjen Vinke, deputy director at Shimano Europe Bike Holding.
“To provide our customers with a complete product offering and an optimized service is our goal — building on a brand portfolio with well-established and high-potential brands that meet the demands of our customers. Kryptonite fits perfectly in this vision with top-quality and innovative products. Therefore, we are glad to announce this collaboration and we look forward to a long-lasting partnership.”
