WILTON, Conn. (BRAIN) — Dorel Sports has appointed James Hamilton, based in the company's Frome, U.K. office, as its global marketing manager, for parts and accessories in its Cycling Sports Group.
Dorel has also hired James LaLonde as global marketing manager for the Cannondale road bike business. LaLonde is based at the company's Wilton, Conn., office.
Hamilton will focus on developing CSG's new Fabric parts and accessories brand and growing the existing Cannondale and GT parts & accessories lines. LaLonde will lead the development of globally integrated marketing campaigns for Cannondale road bicycles and work with regional marketing teams to support teams and athletes.
"Dorel Sports continues to invest in our sales and marketing teams, with the marketing of our hi-performance bikes, parts and accessories to riders around the world as a key priority," said Brian Immel, Dorel's vice president of global marketing for CSG. "I'm thrilled to welcome James Hamilton and James LaLonde to the Dorel Sports' Cycling Sports Group marketing team during this exciting time for the business."
Hamilton previously worked at SignalYard Sports Marketing and Future Publishing, where he managed Triathlon Plus, What Mountain Bike, triradar.com and Urban Cyclist. LaLonde comes to Dorel Sports from True Communications where he was a brand marketing and media relations consultant. He previously worked for two New York-based public relations agencies focused on fashion and also held roles in road sports marketing and public relations at SRAM.
