News
SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.
SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.
SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products.
TAIPEI, Taiwan (BRAIN) — Industry veterans Steve Metz and Rafe Schlager are at Taipei Cycle not only to promote a new aftermarket product, but to sell what they see as a valuable technology for both OEs and cyclists.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.
TAIPEI, Taiwan (BRAIN) — By mid-morning Thursday, SRAM’S booth at the Taipei Cycle Show was bustling with visitors as Stan Day — the company’s co-founder, CEO and president — stood nearby greeting friends and customers.
TAIPEI, Taiwan (BRAIN) — Kask, the Italian helmet company, will soon boost its presence in the mountain bike market, showing off samples of a new helmet at Sea Otter.
TAIPEI, Taiwan (BRAIN) — Getting road riders on board with a dropper post is no small challenge — off-road riders accept change much more readily than the pavement crowd, KS Suspension’s Rick Taylor believes.
TAIPEI, Taiwan (BRAIN) — Just over a year ago, Dahon announced its partnership with Ford Motor Co. to develop a line of bikes inspired by the automaker’s classic cars.
BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts.
WATERLOO, Wis. (BRAIN) — Trek has updated its top-of-the-line Boone and Crockett cyclocross race bikes, adding new colors and graphics, new drivetrain and hydraulic brake options and a 15mm front thru-axle on disc brake models.
TAIPEI, Taiwan (BRAIN) — WTB is introducing several new products including the brand's lightest saddle to date, a carbon tubeless-compatible mountain bike rim, and a 27.5-plus enduro tire.
Independent bike shops are an "essential component of the bicycle infrastructure that makes a community bicycle friendly," according to a March 9 resolution from the League of American Bicyclists.
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