News

Posted April 7, 2015

DAYTON, Ohio (BRAIN) — System Cycle Supply is now distributing Box, Promax and Vee Rubber.

Posted April 7, 2015

IRVINE, Calif. (BRAIN) — Bosch eBike Systems has expanded into Canada through a partnership with Live to Play Sports that will introduce the German company's Performance Line e-bike drive system to the market.

Posted April 7, 2015

MORGAN HILL, Calif. (BRAIN) — Kali Protectives is now delivering a helmet that's been in development for several years — the Shiva Full Face, which meets DOT motorcycle standards but is as light as some full-face bicycle helmets.

Posted April 7, 2015
Pizzi to focus on ANA's IBD brands Raleigh, SBS, Lapierre and Redline as well as IBD e-bike strategies.

KENT, Wash.  (BRAIN) — Accell North America has named Larry Pizzi to the role of senior vice president of sales and marketing for the company's IBD channel business.

Posted April 7, 2015

SEATTLE (BRAIN) — Nuun made its name with a popular line of fizzy sports drink tablets that provide electrolytes, vitamins, caffeine — but little calories — for shorter exercise sessions and for daily life.

Posted April 6, 2015

MONTEREY, Calif. — Best-selling authors and leaders from industries as varied as running and the National Football League combined with top bike industry executives have swelled Bicycle Leadership Conference attendance to over 200 with a week to go.

Posted April 6, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling is extending additional margins for dealers who sell its mountain bike wheels this month.

Posted April 6, 2015
Update April 9, 2015: The company reached its $30,000 crowdfunding goal with two weeks left in the campaign.

SAN DIEGO (BRAIN) — California-based leather saddle company Selle Anatomica is working with UC San Diego to develop a carbon fiber road saddle that mimics the comfort of its leather saddles at considerably less weight.

Posted April 6, 2015

NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.

Posted April 6, 2015

BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing products from The Robert Axle Project, which sells 12mm thru-axles that allow attachment of trailers to bikes, including fat bikes, with thru-axles.

Posted April 3, 2015

INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba's lineup of cargo bikes in Wisconsin, Illinois, Indiana, Iowa, Michigan, Ohio, Kentucky, Tennessee and western Pennsylvania.

Posted April 3, 2015

MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s, as research for his next book.

Posted April 3, 2015
BRAIN interviews the guy who runs one of the world's most-visited bike websites — in his spare time.

(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.

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