CHICAGO (BRAIN) — Online stationary training software Zwift is conducting a fund-raising ride, complete with celebrity participants, on Dec. 5. The 24-hour virtual event will raise money for World Bicycle Relief, with Trek Bicycle committing to a $40,000 donation if riders reach a collective 100,000 miles.
"We are fortunate to have Zwift as a partner for this global fundraising event that will embrace 'The Power of Bicycles and The Power of You.' We are thrilled that Zwift is utilizing its dynamic and influential platform to benefit World Bicycle Relief," said Katie Bolling, World Bicycle Relief's development director of individual giving.
Many world class cyclists have committed to the ride including Jens Voigt, Evie Stevens, Ted King, Fumiyuki Beppu, Laurens ten Dam, as well as riders from Team MTN-Qhubeka p/b Samsung and Optum Pro Cycling, with more pro cyclists yet to be announced.
Ride On for World Bicycle Relief hopes to bring together the largest virtual community ever on bicycles.
Zwift has added two features to the ride to emphasize World Bicycle Relief's global work; all registered riders will be wearing World Bicycle Relief kits and will be riding on Buffalo Bicycles in the game.
"I'm looking forward to joining thousands of friends around the world for a Zwift ride on Dec. 5 to benefit World Bicycle Relief. Let's all come together and show our support for the Power of Bicycles," said Voigt. 
In lieu of a registration fee, each rider is encouraged to fundraise $147, the cost of providing one bicycle for a student through WBR.
"At its core, Zwift is a community of people who love cycling. When World Bicycle Relief reached out to us to help raise awareness for their amazing cause, I knew this was a perfect match. It brings me great joy to know that our community's passion for bicycles can help make a difference for those who use them as a means for survival," said Mike McCarthy, vice president of partnerships at Zwift.
More information at rideonforwbr.com.
