News

Posted May 28, 2020
The Peugeot LR01 Road is part of the brand's Legend line.

MONTRÉAL (BRAIN) — Quantum, a Montréal-based e-bike retailer and manufacturer, is now distributing Peugeot bikes in Canada, where the brand has been unavailable for about 20 years.

Posted May 28, 2020

WASHINGTON (BRAIN) — The Trump administration has granted MonkeyLectric LLC an exclusion from Section 301 tariffs for its China-made battery pack.

Posted May 27, 2020
The new Schwinn Collegiate, built in Detroit.

DETROIT (BRAIN) — While Detroit Bikes announced last week that they will build 500 Schwinn Collegiate 125th Anniversary bikes for Walmart in partnership with Pacific Cycle, owner Zak Pashak has built production capacity and momentum for almost a decade.

Posted May 27, 2020
The front cover of Cycling Through the Pandemic: What's Next?

BATH, United Kingdom (BRAIN) — The pandemic has brought millions of new cyclists into the sport, and how to retain those riders in the sport is on the minds of many. But what about our pre-existing consumers who were cycling enthusiasts before the pandemic? How have their habits changed and what will they need from retailers and suppliers after this is all over?

Posted May 27, 2020

DURANGO, Colo. (BRAIN) — Marketing expert Kristin Carpenter hosted a live presentation on BRAIN's Facebook page Wednesday. A recorded video is now available.

Posted May 27, 2020

KENT, Wash. (BRAIN) — REI Co-op formed a retail partnership with home design company West Elm to sell outdoor lifestyle products, including portable furniture and softgoods.

Posted May 26, 2020

We have read plenty of articles now about this "bike boom." We still have no idea when it will end, if it will end and what the end even looks like. If this is the new normal, even for a while, I'll take it.

Posted May 26, 2020
Jennifer Tetrick

DURANGO, Colo. (BRAIN) — Jennifer Tetrick, PR and communications director at Decathlon, joins the Channel Mastery podcast this week to discuss what the retailer has learned about operating during the pandemic at its European stores. 

Decathlon now operates in 71 countries. 

Posted May 22, 2020

Excuse me for moving beyond COVID-19—at least for a few moments.

Posted May 21, 2020

PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”

Posted May 21, 2020

THOUSAND OAKS, Calif. (BRAIN) — Human Powered Solutions LLC is launching a three-part consumer survey that will examine attitudes and intentions regarding bikes through the next year.

Posted May 21, 2020
The company's Batch bike line is ideally positioned for the current boom in family bike sales.
Bruno Maier

MIAMISBURG, Ohio (BRAIN) — Bruno Maier has held a wide range of positions in the industry, including stints at Huffy, Pacific, CSG, PeopleForBikes, Rocky Mounts. Now he's at United Wheels, the owner of Huffy, Niner, Batch, Vaast, Royce Union and other brands.

Posted May 21, 2020

SOLANA BEACH, Calif. (BRAIN) — Roberto Sadowsky has joined Pinarello as the CEO of its U.S. operations, effective Thursday.

Sadowsky, a native Italian, has held senior roles at several companies. Most recently, he was an executive vice president at Dainese, a motorcycle apparel and helmet brand. 

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