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MIAMISBURG, Ohio (BRAIN) — Challenge accepted.
Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.
COCHRANE, Alberta (BRAIN) — 4iiii Innovations has named industry veteran Phil White acting president.
White, co-founder of Cervélo Cycles, will be asked to fortify 4iiii's electronics and sensor technology growth.
ANNECY, France (BRAIN) — A French newspaper is reporting that a business lawyer is planning to "save" Mavic, which was placed in receivership earlier this month. The lawyer is working with a group that includes bicycle industry experts and two former pro cyclists.
SALT LAKE CITY (BRAIN) — Organizers of The Big Gear Show, a new outdoor and bike trade show planned for July, have decided to cancel the inaugural event and reschedule for Aug. 2-3, 2021.
TAICHUNG, Taiwan (BRAIN) — As COVID-19 works its way through the global economy, Giant Group’s first-quarter revenue took a hit as predicted. But as lockdown orders in Europe begin to ease and as China begins a return to normal, second-quarter sales could pick up, the company said.
CAPE TOWN, South Africa (BRAIN) — Leatt Corp. had its best first quarter in company history, helped by the global launch of its mountain bike shoe line.
Merchandising experts share tips on operating an IBD during a pandemic.
NORMAL, Ill. (BRAIN) — Bike retailer Chris Koos figured the best way to diffuse the protest of his shop was offering an exclusive sale.
SAN CLEMENTE, Calif. (BRAIN) — Hardstreet, a motorcycle accessory company, is offering a variety of shatterproof counter shields for bike retailers looking to operate safely during the COVID-19 pandemic.
KENT, Wash. (BRAIN) — REI Co-op will open some of its 162 stores on a limited basis this week after closing two months ago because of the COVID-19 pandemic.
PARK CITY, Utah (BRAIN) — Mavic's U.S. operations are continuing as usual despite the brand's French wing being put into receivership, the CEO of MAVIC USA told BRAIN.
A deeper dive into the new dealer numbers reveals some interesting truths about brands, dealer populations and the industry's shifting balance of power.
Could a “Check Engine” light be coming to bikes? Shimano is thinking that way, and has filed a patent application for using artificial intelligence processing paired with sensors to monitor wear and maintenance of bicycle components.
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