Industry News

HELSINKI, Finland (BRAIN) — Mavic parent Amer Sports is set to open a store at its Helsinki headquarters building on Friday, selling a broad selection of sports and lifestyle products from its portfolio of brands.

NORTH VANCOUVER, British Columbia (BRAIN) — Trident Sports will be the exclusive distributor for mountain brand Deity Components in Canada.

Tagged Distributor news
IMBA co-founder Michael Kelley says his electric mountain bike has helped reconnect him to the MTB community at age 71.

STEAMBOAT SPRINGS, Colo. (BRAIN) — Michael Kelley, one of the original founders of the International Mountain Bicycling Association (IMBA) and now age 71, said the electric mountain bike he has been riding has renewed his interest in mountain biking.

Tagged Advocacy/Non-profits

BOULDER, Colo. (BRAIN) — Green Guru, which manufacturers products from used inner tubes and other re-purposed items, will be collecting used bike inner tubes at the Interbike OutDoor Demo, Sept. 8-9. The company is setting up multiple upcycling bins throughout the demo areas.

The Quad Lock Universal bike mount.

SANTA FE, N.M. (BRAIN) — BTI is now distributing Quad Lock smart phone accessories. The brand offers cases and mounts to attach phones to bikes, cars, and people. 

Tagged Distributor news

BOULDER, Colo. (BRAIN) — Skratch Labs has moved into a bigger facility with increased warehouse space and larger office areas.

SCOTTS VALLEY, Calif. (BRAIN)— August 19, 2014 — BRG Sports, Inc. has promoted long-time employee Dan Arment to executive vice president of BRG Sports. Arment also has been named president of Bell Cycling Products.

100-acre facility sits under the Louisville Zoo near the airport.
Jim Lowry (left), his wife Kathy, with Sharon Tyler, Tom’s wife.

STEAMBOAT SPRINGS, Colo.  (BRAIN) — Jim Lowry and Tom Tyler’s proposal for an underground mountain bike park is a one-of-a-kind venture. And IMBA is embracing it with open arms.

Tierney (left) and Boehmke.

PITTSBURGH, Pa. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazine, has hired industry veteran Steve Boehmke as its newest advertising sales account representative.

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has appointed Gaspare Licata as its vice president of sales and marketing.

LAS VEGAS (BRAIN) — A group of bike brands with ties to Belgium are sponsoring an off-site, invitation-only event in Las Vegas during the Interbike show. Most of the brands will also have displays on the Interbike show floor, as well.  

BOULDER, Colo. (BRAIN) —The organizations behind the Cannondale Pro Cycling team and the team currently called Garmin-Sharp will be merged for next season.

Tagged Racing & Sponsorship

CHICAGO (BRAIN) — In an effort to encourage Interbike attendees and others to ride bikes to the CrossVegas races this year, Abus Mobile Security is sponsoring valet bike parking at the event.

Tagged Racing & Sponsorship / Interbike
Retired basketball star is a longtime avid cyclist.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Retired basketball star Bill Walton will headline the Interbike Industry Breakfast, held Sept. 10 prior to the opening of the Interbike Expo in Las Vegas.

Walton, an avid cyclist for many years, will deliver an inspirational message.

Tagged Interbike

SOUTH PASADENA, Calif. (BRAIN) — Southern California publishing house Move Press has pulled the plug on Switchback, its mountain bike magazine.

Tagged Media/Publishing

SCOTTS VALLEY, Calif. (BRAIN) — Fox has expanded its Baxter, Minnesota, service facility to handle mountain bike products along with powersports, which the company said will improve service lead times across the U.S. 

LAS VEGAS, Nev. (BRAIN) — Jessica Klodnicki, the executive vice president and general manager of Bell Helmets and Blackburn accessories, will be the keynote speaker at The Outdoor Industries Women's Coalition annual awards presentation held during Interbike.

Tagged Awards / Interbike

MANHATTAN BEACH, Calif. (BRAIN) — For the third year, Malakye.com is hosting a career fair and networking event, called The Shmooz, at the Interbike Expo.

Tagged Interbike

ENCINITAS, Calif. (BRAIN) — Compression-wear maker Skins has hired a new sales director, David I.

BOULDER, Colo. (BRAIN) — AscentCRM, a relationship marketing software and services company, has hired Larry Pedigo to lead the architecture, design, and implementation of enterprise-level CRM solutions for AscentCRM's client roster of outdoor brands.

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