CHATTANOOGA, Tenn. (BRAIN) — Pacenti Cycle Design has named Rick Vosper Marketing Services as its agency of record, the company announced Monday.
"The wheels and components portion of our business is solid," said company founder Kirk Pacenti. "but we're interested in growing it and expanding into some new categories. At the same time, the high-end market is flat, and smaller brands like ours face huge competitive pressure from companies hundreds of times our size. My partners and I recognized that the only way to grow our business is to win market share back from the big guys. So we decided to do something about it."
Pacenti said Vosper, a veteran of Silicon Valley agencies as well as a former head of marketing for Specialized and Cervélo, brought the right mix of insider understanding and larger-world experience.
The first meeting was unique, Pacenti recalled. "One minute we're swapping riding stories and talking steering geometries and the next he's telling us about digital recapture and remarketing techniques, stuff most bike companies have never even heard of."
Vosper's RVMS agency will be responsible for all Pacenti Cycle Designs' marketing strategy, advertising, media buys, PR, web, and social/digital media, the company said. The company plans a major new technology introduction at Sea Otter in April.
