LOUISVILLE, Ky. (BRAIN) — The North American Handmade Bicycle Show announced this week that Shimano has signed on as a sponsor for next month's show.
This year, Shimano is working with several bike builders to showcase the potential of their new e-bike electric assist system, Shimano Steps.
"We are more than happy to sponsor NAHBS as it is a great opportunity for us to support an event that provides a platform for frame builders and their work to be seen on a global level," said Dustin Brady, Shimano American's marketing manager. "New designs launched at NAHBS sometimes influence the direction that larger bike companies take and it is always fun to see and discover the new creations."
Shimano has been a supporter of NAHBS since the show's beginning and will have a small booth at this year's show for those who want to connect directly with the brand. "Ultimately, this show is about the frame builders," said Brady. "We just want to do our part to help them be successful."
This year's NAHBS is being held in Louisville, Ky., March 6-8.
More information: 2015.handmadebicycleshow.
