PORTLAND, Ore. (BRAIN) — ZEN Bicycle Fabrication is launching its own frame line branded, ZEN. The company's road, adventure road, cyclocross, 29er and expidition frames will retail for $1,250 to $1,399 depending on model, and will make their first public appearance at the North American Handmade Bike Show in March.
"We will offer just frames and/or frames and forks to start with. Completes will come into the mix next year hopefully," said David Woronets, ZEN Bicycle Fabrication's founder. "We will sell consumer direct as well as through dealers who we will service from the factory," he added.
ZEN Bike company is offering two levels of dealer pricing: The standard Wholesale account has no minimum order requirement. ZEN's Level 1 dealers have a three-frame minimum order but get twice the margin.
For the past four years, ZEN Bicycle Fabrication has been producing OEM frames for a variety of brands. The company plans to continue its OEM frame manufacturing while adding the ZEN Bike company frames to its production output.
The company's adventure road model, AR45, is built from True Temper steel tubes and has a machined chainstay yoke allowing up to 45 millimeters of tire clearance. An AR45 frame and fork retails for $1,399 and comes in six stock sizes, from 48 to 62 centimeters.
ZEN's $1,299 6061 alloy cross frame weighs 1,300 grams, has a tapered headtube, internal Di2 routing as well as external full housing fittings. It also comes in six stock sizes. All frames feature ZEN's proprietary MOD dropout, which give riders the option of using a variety of axle standards.
