Industry News
TAIPEI, Taiwan (BRAIN) — Tern is now distributing its non-folding bike line, Roji, to markets outside of Japan.
BOULDER, Colo. (BRAIN) — After a year on hold, IMBA is relaunching its Model Trails program, which recognizes outstanding mountain bike trails and locations. Trails are awarded with Epic designations and gold, silver and bronze-level Ride Center designations.
DENVER (BRAIN) — For the second year, the Sea Otter Classic will feature an electric mountain bike race, the Haibike eMTB Race epowered by Bosch.
BOULDER, Colo. (BRAIN) — Camber Outdoors is conducting a comprehensive survey of women and men who work in the active-outdoor industries to inform a new study of workplace experiences.
BLOOMINGTON, Minn. (BRAIN) — Nutcase Inc. has signed a distribution agreement with Quality Bicycle Products.
FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired Luke Bukoski as its new director of marketing. Bukoski started in the position March 15.
PARK CITY, Utah (BRAIN) — POC is continuing its sponsorship of the Ibis Cycles Enduro Race Team for the 2017 season. The relationship began last year.
JACKSON, Wyo. (BRAIN) — MTBparks.com has opened its online reader survey that will determine the winners of the site's 4th Annual Best Bike Parks Riders' Choice Awards.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems is planning a sales support class for retailers to be held during the Sea Otter Classic next month.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's "Fat Tire presents the Tour de Fat" is back for its 18th season and will include events in 33 cities this year. The events center around beer, music, and bikes and kick off May 20 in Asheville, N.C. and wrap up Oct. 7 in Tempe, Arizona.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has partnered with Fabric to produce a Grinduro event in the UK this July.
The event, open to 400 riders, will be held on the Isle of Arran in Scotland.
TAICHUNG, Taiwan (BRAIN) — Dorel Sports is presenting its 2018 model year product line to international distributors at Dorel's International Sales Show here this week.
PHILADELPHIA (BRAIN) — Redshift Sports, a Philadelphia company with roots in triathlon, is now having its components distributed by QBP. Redshift offers the ShockStop suspension stem, Quick-Release Aerobars, Dual-Position Seatpost, and a line of accessories. QBP will carry all of them.
BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.
COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.
GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a manufacturer of recumbent tricycles and tricycle accessories, is expanding its dealer sales team with the addition of Jessie Gater.
SHERIDAN, Wyo. (BRAIN) —Foldaway Solutions is now bringing Oyama folding bikes to the U.S. for the first time. Oyama, based in China and Taiwan, is a 50 year old brand that has been making folding bikes for about 30 years. The U.S. product line will include seven models, priced from $369 to $1,299.
TAICHUNG, Taiwan (BRAIN) — The Finnish accessory brand Herrmans Oy Ab has opened a new office in Taichung city to manage its Taiwan warehouse and serve regional customers.
SUN VALLEY, Idaho (BRAIN) — Assos of Switzerland is now sponsoring mountain biker Rebecca Rusch as a brand ambassador and sponsored rider who will participate in product development.
WILTON, Conn. (BRAIN) – Dorel Sports has promoted Ana Paula Nogueira to senior business manager for Latin America. Nogueira has been with Caloi, a division of Dorel Sports, since 2006 in marketing roles of increasing responsibility, most recently as senior marketing manager, Latin America.
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