BRAIN Staff

All articles by BRAIN Staff

April 13, 2016
Co-founder Eric Jensen appointed president; re-branding to be announced.

BOISE, Idaho (BRAIN) — K-Edge has new owners and is planning a re-branding, as two of its co-founders — Joe Savola and his wife, the Olympic cyclist Kristin Armstrong — have sold their interest in the brand to AceCo Precision Tools. K-Edge co-founder Eric Jensen been has appointed president.

Posted in Industry News
April 13, 2016

MONTEREY, Calif. (BRAIN) — Vittoria Industries North America is launching its latest additions to its graphene-enhanced wheel range at this week's Sea Otter Classic. The Qurano 30C, 46C and 60C are tubeless-compatible carbon clincher wheels.

Posted in Product/Tech
April 13, 2016

MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.

Posted in Industry News
April 13, 2016
White Industries’ MR30 crankset.

MONTEREY, Calif. (BRAIN) — If you enjoy farmers markets because you can talk with the farmer who grew the vegetables you plan to eat, then check out the following companies that make products in their U.S. factories in a state near you.

Posted in Industry News
April 13, 2016

MONTEREY, Calif. (BRAIN) — Whether you’re a first-timer or a veteran, we’re glad you’re into grabbing life by the moments because we’ve planned some fun things for you to do this year at the Subaru Sea Otter Classic powered by SRAM.

Posted in Industry News
April 12, 2016
The Pipeline 750 ML.

MONTEREY, Calif. (BRAIN) — Rocky Mountain is introducing a new 27.5-plus model, the Pipeline, at the Sea Otter this week. The bike has 150mm of front travel combined with 130mm in the rear for an aggressive trail ride.

Posted in New Products
April 12, 2016
The OG1 in Matte Lavender.

PORTLAND, Ore. (BRAIN) — The Vanilla Workshop is introducing a new line of stock road bikes to complement its custom-made models. The Speedvagen Ready-Made bikes are still built, painted and assembled in the company's Portland factory.

Posted in Product/Tech
April 12, 2016

OLNEY, Ill. (BRAIN) — Magura USA has started distributing Lake Cycling shoes in North America, from its warehouse here.

Posted in Industry News
April 12, 2016
The KneePro One Lite.

HUNTINGTON BEACH, Calif. (BRAIN) — Slytech Protection is introducing new lines of knee and elbow protectors at a range of price points. 

Posted in Product/Tech
April 12, 2016

IRVINE, Calif. (BRAIN) — Felt Bicycles continues to expand its offroad model line with a new aggressive 27.5 model to be officially unveiled this week at the Sea Otter Classic.

Posted in Product/Tech

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