BRAIN Staff
All articles by BRAIN Staff
MELBOURNE, Australia (BRAIN) — Dutch Cargo Bike, an Australian distributor of cargo and urban bikes — has taken over all responsibility for distributing Tern bicycle in Australia, effective this month.
WASHINGTON (BRAIN) — A handful of retailers joined NBDA and PeopleForBikes executives to visit a dozen congressional office here last week. The group talked to policy makers about the impact of the bike industry and about the NBDA's priorities.
SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear.
SEATTLE, Wash. (BRAIN) — RacerMate Inc., which announced this month that it would stop making its CompuTrainer stationary trainers, is establishing a membership program to ensure that current trainer owners will be able to get replacement parts "virtually indefinitely."
WATERLOO, Wis. (BRAIN) — Trek Bicycle has unveiled a custom paint scheme that highlights the personality and talents of Trek-Segafredo star, John Degenkolb.
WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has a new website, at tifosioptics.com, that the company said features a new user-friendly interface that retailers and consumers will appreciate. The company also has released a new spring model, the Synapse.
SENNFELD, Germany (BRAIN) — Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group." Accell Group is the parent of Winora, which manages the Haibike, Sinus
VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online.
VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive U.S. distributor of Full Windsor, a multi-tool brand from Leeds, U.K. Full Windsor had previously been distributed by several other U.S. distributors.
SAN FRANCISCO (BRAIN) — Chrome Industries' new Welterweight Collection of bags feature the brand's traditional styles made with lighter weight materials that the company says are just as durable. To save weight, the brand even developed a new aluminum version of its trademark seat buckle-style strap buckle.
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