BRAIN Staff

All articles by BRAIN Staff

March 21, 2017

WOODINVILLE, Wash. (BRAIN) — SMG (Shape My Grip) grips are made from a custom blend of materials to reduce road vibration and hand numbness and provide a safe, ergonomic grip.

Posted in New Products
March 21, 2017

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has partnered with Fabric to produce a Grinduro event in the UK this July.

The event, open to 400 riders, will be held on the Isle of Arran in Scotland. 

Posted in International
March 21, 2017
Jeff Weiss addressing the audience during the keynote.

TAICHUNG, Taiwan (BRAIN) — Dorel Sports is presenting its 2018 model year product line to international distributors at Dorel's International Sales Show here this week.

Posted in International
March 21, 2017
The ShockStop stem.

PHILADELPHIA (BRAIN) — Redshift Sports, a Philadelphia company with roots in triathlon, is now having its components distributed by QBP. Redshift offers the ShockStop suspension stem, Quick-Release Aerobars, Dual-Position Seatpost, and a line of accessories. QBP will carry all of them.

Posted in Industry News
March 21, 2017

BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.

Posted in Industry News
March 21, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.

Posted in Industry News
March 21, 2017

CHICAGO (BRAIN) — RockShox has brought back the Judy suspension fork model, now with modern features including room for up to 2.8-inch tires (in 29-inch and 27.5-inch models), Boost and Torque Cap compatibility and a new chassis.

Posted in New Products
March 21, 2017

MADISON, Wis. (BRAIN) — Saris Cycling Group is taking folks on a live tour of its Wisconsin factory at 11 am CST Tuesday on Facebook Live.

Posted in Industry News
March 20, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a manufacturer of recumbent tricycles and tricycle accessories, is expanding its dealer sales team with the addition of Jessie Gater.

Posted in Industry News
March 20, 2017

LAS VEGAS (BRAIN) — Performance Bicycle is making increased use of IBM's Watson Customer Engagement services, which allows the retail chain to use consumer data, including browsing history on the Performance website, to tailor its sales and marketing approaches, online and offline.

Posted in Retail News

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