LONDON (BRAIN) — Wahoo Fitness products will be getting involved with Rapha Cycling Club and its locations around the world. Wahoo's KICKR stationary trainers will be used at the clubs and its ELEMNT GPS bike computers will be mounted to the Canyon bikes that the club loans to members.
The Rapha Cycling Club is a program that gives members access to loaner bikes at the club locations, discounts on Rapha products, club group rides, free coffee at the clubs and other benefits. It costs $200 a year.
"Rapha's singular goal of creating unforgettable ride experiences through the Rapha Cycling Club led us on an extensive search for the right technology partner, and we're happy to have found Wahoo Fitness," said Sarah Clark, Rapha's CMO. "Wahoo focuses on enhancing the user experience through leading-edge technology. Wahoo will be a real asset to our club members, facilitating their exploration of the best local riding our global Clubhouses have to offer."
Each ELEMNT unit on the Rapha bikes will be pre-loaded with a curated list of local Rapha Cycling Club rides.
Rapha currently has 14 Clubhouses worldwide, plus five mobile Clubhouses that visit major cycling events.
