BRAIN Staff

All articles by BRAIN Staff

March 21, 2017

BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.

Posted in Industry News
March 21, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.

Posted in Industry News
March 21, 2017

CHICAGO (BRAIN) — RockShox has brought back the Judy suspension fork model, now with modern features including room for up to 2.8-inch tires (in 29-inch and 27.5-inch models), Boost and Torque Cap compatibility and a new chassis.

Posted in New Products
March 21, 2017

MADISON, Wis. (BRAIN) — Saris Cycling Group is taking folks on a live tour of its Wisconsin factory at 11 am CST Tuesday on Facebook Live.

Posted in Industry News
March 20, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a manufacturer of recumbent tricycles and tricycle accessories, is expanding its dealer sales team with the addition of Jessie Gater.

Posted in Industry News
March 20, 2017

LAS VEGAS (BRAIN) — Performance Bicycle is making increased use of IBM's Watson Customer Engagement services, which allows the retail chain to use consumer data, including browsing history on the Performance website, to tailor its sales and marketing approaches, online and offline.

Posted in Retail News
March 20, 2017

CHICO, Calif. (BRAIN) — Paul Components' new quick releases seat collar uses Paul internal cam QR design just like the company's hub skewers. 

The collar is made in the U.S. from aluminum and stainless steel, available in 20.0, 31.8 and 35.0 diameters in black, silver, blue, or purple.

Posted in New Products
March 20, 2017
Line includes a $1,300 folding e-bike and other models starting at $369.

SHERIDAN, Wyo. (BRAIN) —Foldaway Solutions is now bringing Oyama folding bikes to the U.S. for the first time. Oyama, based in China and Taiwan, is a 50 year old brand that has been making folding bikes for about 30 years. The U.S. product line will include seven models, priced from $369 to $1,299.

Posted in International
March 20, 2017

TAICHUNG, Taiwan (BRAIN) — The Finnish accessory brand Herrmans Oy Ab has opened a new office in Taichung city to manage its Taiwan warehouse and serve regional customers.

Posted in International
March 17, 2017
A still from the festival's trailer (video below).

PORTLAND, Ore. (BRAIN) — Do you have some compelling video footage from your store showing how brick-and-mortar bike shops can be the center of their local community bike culture? Portland's Filmed by Bike film festival wants to hear from you.

Posted in Retail News

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