NEWBURY PARK, Calif. (BRAIN) — Giant and Liv are holding their annual "Ride Like King" event this weekend to honor company founder King Liu. The ninth annual event has activities from Friday through Sunday around the world.
Activities include group rides and a contest to win a new, limited edition Ride Like King jersey.
The Ride Like King event began in 2009 to celebrate King's renewed passion for cycling. After spending much of his life establishing Giant and growing its business, the chairman and president of the company made a commitment to improve his own fitness and truly experience the benefits of the cycling lifestyle. At the age of 73, King challenged himself to a 576 mile ride around Taiwan. Since then, King, who retired at the end of 2016 after 44 years at the helm, has attempted and completed many other long-distance tours, and has dedicated much of his time to publicizing the benefits of the cycling lifestyle.
On each tour, he meets with fellow cyclists and policy makers to learn about successful cycling infrastructure and discuss ways to grow participation in the sport.
The Ride Like King jersey design was inspired by King's own words that "driving is too fast, walking is too slow, and riding is the best way to enjoy the most beautiful scenery in life." It displays key monuments and attractions from different countries around the world in a style that pays tribute to the polka dot climber's jersey from the Tour de France. Giant will award one jersey per day during the event to a photo and caption (with the #RideLikeKing hashtag) on Facebook or Instagram that best embraces those words. Winners can choose either a Giant or Liv version.
Employees at Giant USA’s Newbury Park headquarters will be celebrating Ride Like King on Friday with multiple staff rides.
