BRAIN Staff
All articles by BRAIN Staff
April 12, 2017
BOULDER, Colo. (BRAIN) — According to VeloPress, women are becoming endurance athletes in record numbers.
In the publisher's latest book, author Alicia DiFabio explores the surge of women in sports in her own personal story.
Posted in New Products
April 12, 2017
PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.
Posted in Industry News
April 12, 2017
FOXBOROUGH, Mass. (BRAIN) — Todson is now distributing products from Flaér, a company that makes an automatic on-bike chain luber system.
Posted in International
April 11, 2017
VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.
Posted in Industry News
April 11, 2017
BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.
Posted in Industry News
April 11, 2017
PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.
Posted in Industry News
April 11, 2017
SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.
Posted in Industry News
April 11, 2017
PORTLAND, Ore. (BRAIN) — Showers Pass new The Odyssey Jacket is made for urban cycling, with a lightweight soft shell material with a reflective map design.
Posted in New Products
April 11, 2017
AMSTERDAM (BRAIN) — Accell Group announced Tuesday that it had received a takeover offer from Pon Holdings for 845 million euros ($895 million).
Posted in International
April 11, 2017
NAMPA, Idaho (BRAIN) — Deity has hired industry veteran Silas Hesterberg as its new global distribution and OE manager.
Posted in International
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