BRAIN Staff
All articles by BRAIN Staff
April 19, 2017
MC2 brands include Bont shoes, Astute saddles and Race One accessories.
MANCHESTER, N.H. (BRAIN) — The MC² Sports Specialists, an importer and distributor of high-end brands including Bont shoes, has joined The Bike Cooperative as the retailer co-op's newest supplier partner.
Posted in Industry News
April 19, 2017
Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.
Posted in Industry News
April 19, 2017
SAN FRANCISCO (BRAIN) — Strava has introduced a new feature on its mobile app and website: Club Events. The feature lets groups create events with planned routes, send invitations with RSVPs, and share the event on other social media.
Posted in Product/Tech
April 18, 2017
PHILADELPHIA (BRAIN) — Advanced Sports Enterprises has hired Rebecca Metz & Associates to lead the search for president of Performance Bicycle. ASE is the parent company of Performance and ASI, the owner of Fuji Bicycle and other brands.
Posted in Retail News
April 18, 2017
EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.
Posted in Industry News
April 18, 2017
SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta will build a custom bike for the highest bidder in an auction to benefit CycleKids, a program that teaches kids to ride bikes along with other life skills.
Posted in Industry News
April 18, 2017
Company introducing new smart helmet at Sea Otter.
IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.
Posted in Industry News
April 18, 2017
BOULDER, Colo. (BRAIN) — The Pro's Closet is rolling out a new pre-owned bicycle program, that will provide bike tuning and customer service making it easier for suppliers to sell demo and overstock bikes.
Posted in Retail News
April 18, 2017
CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday.
Posted in Industry News
April 18, 2017
ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles has released the Yo Eddy! Road Fork, now being made by frame builder Chris Igleheart.
Posted in New Products
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