BRAIN Staff

All articles by BRAIN Staff

Showers Pass becomes exclusive apparel sponsor of IMBA in multi-year agreement

April 12, 2017

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

Posted in Industry News

Flaér, maker of automatic chain luber, to be distributed by Todson in US

April 12, 2017

FOXBOROUGH, Mass. (BRAIN) — Todson is now distributing products from Flaér, a company that makes an automatic on-bike chain luber system.

Posted in International

Cycling computer brand OMATA hires Shaffer as marketing chief

April 11, 2017

VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.

Posted in Industry News

Will Fripp joins Shift Active Media as brand director

April 11, 2017

BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.

Posted in Industry News

G-Form launches baseball product line, named official protection partner of Boston Red Sox

April 11, 2017

PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.

Posted in Industry News

GoPro launches camera trade-up program

April 11, 2017

SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.

Posted in Industry News

Showers Pass Odyssey Jacket features reflective map fabric

April 11, 2017

PORTLAND, Ore. (BRAIN) — Showers Pass new The Odyssey Jacket is made for urban cycling, with a lightweight soft shell material with a reflective map design.

Posted in New Products

Pon Holdings makes offer to buy Accell Group

April 11, 2017

AMSTERDAM (BRAIN) — Accell Group announced Tuesday that it had received a takeover offer from Pon Holdings for 845 million euros ($895 million).

Posted in International

Deity hires Silas Hesterberg as global distribution and OE manager

April 11, 2017

NAMPA, Idaho (BRAIN) — Deity has hired industry veteran Silas Hesterberg as its new global distribution and OE manager.

Posted in International

Montana legislative committee removes nonresident bike fee proposal

April 10, 2017

HELENA, Mont. (BRAIN) — A Montana House committee has removed an amendment that would have charged out-of-state bicycle riders a $25 fee — a proposal that might have been an April Fools joke.

Posted in Industry News

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