BOURNEMOUTH, U.K. (BRAIN) — The Australian bike brand Reid Cycles has appointed Rob Akam as managing director of Reid Cycles UK Ltd, which handles all international operations and their sourcing division.
Akam joined Reid Cycles in Australia in March 2012, and was later named national sales manager and then general manager as sales more than tripled in two years. He moved to the UK in 2014 to launch the brand's international business.
Akam said, "I'm honored to have been appointed managing director of Reid Cycles UK Ltd and will continue to work hard to continue on the journey I feel we are still early into. I'm immensely proud of what has been achieved so far on the international platform, and must thank our passionate staff for helping us get to where we are right now. But we are still growing, taking on new distributors, and working to improve our processes and supply chain along the way. We've got a great team in the U.K., and are better resourced than ever before. We must capitalize on this to ensure we offer our distributors and their retailers exceptional service and a diverse and quality product offering. We're making a few changes operationally at present to ensure that we are in the best shape possible for continued steady growth."
