All articles by BRAIN Staff

April 6, 2021
Coefficient's retail display comes with 25 feature cards for each model.

SEASIDE, Calif. (BRAIN) — Coefficient Cycling is taking a fresh approach to handlebar packaging and display materials. The company said its goal was to provide purchasers of its carbon bars — which sell for $350 and $399, depending on model — with an upscale unboxing experience.

Posted in Product/Tech
March 19, 2021
SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper.
A photo of a Princeton Carbon Wheelworks wheel from the SRAM complaint.

CHICAGO (BRAIN) — SRAM Inc. is suing Princeton Carbon Works, Inc. for patent infringement. SRAM says that the wavy rim shape on Princeton's carbon road wheels infringes on its patent for a rim shape inspired in part by a humpback whale flipper.

Posted in Industry News
March 17, 2021
Eminent launched the Onset MT model last April.

SAN MARCOS, Calif. (BRAIN) — Mountain bike brand Eminent Cycles, LLC has filed for Chapter 11 bankruptcy protection.

Posted in Industry News
February 9, 2021
Company forecasts 21% increase in 2021 as it celebrates its centennial.
Shimano celebrates its 100th anniversary this year.

TOKYO (BRAIN) — After a rocky start, Shimano managed a 2.7% increase in revenues last year in its bike division, and an 18% increase in operating income in its bike business.

Posted in International
February 8, 2021

The international digital marketplace for cycling products has completed its initial public offering and will now be listed on the Australian Securities Exchange. The company raised AU$20 million ($15.3 million) in the IPO.

Posted in International
February 7, 2021
Photo by London Fire Brigade.

LONDON (BRAIN) — A fire at Specialized Bicycles' headquarters had a "devastating effect," the company says.

Posted in International
February 5, 2021
The bookkeeper, Joan C. Trower, is charged with schemes netting over $200k.

SEATTLE (BRAIN) — A bookkeeper could face up to 20 years in prison after she was indicted for embezzling at least $200,000 from a local bike manufacturer.

Posted in Industry News
January 28, 2021
USAC will recognize NICA results in its athlete ranking system.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association and USA Cycling are now working together to promote youth cycling and connect older NICA athletes to other opportunities in cycling. The agreement includes financial support from USAC.

Posted in Industry News
November 17, 2020
Staff members of the new title on a recent meeting in Utah. Anthony Smith photo.

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media is expanding deeper into bicycle media and adding scale to its Active Pass membership by hiring five Bike magazine editors who were furloughed this fall. The crew will lead the effort to launch a new mountain bike title in 2021.

Posted in Industry News
November 12, 2020

ALLENTOWN, Pa. (BRAIN) — A federal judge has dismissed a defamation suit that Olympic medalist Marty Nothstein had filed against USA Cycling.

Posted in Industry News