BRAIN Staff
All articles by BRAIN Staff
MONTEREY, Calif. (BRAIN) — BRAIN talks to industry folks on the opening day of the first Sea Otter Classic since 2019, and asks: What's changed for you?
FRIEDRICHSHAFEN, Germany (BRAIN) — On Saturday, Eurobike wrapped up its final show here at the Messe Friedrichshafen, counting a total of 18,770 trade visitors and 13,424 consumers.
NEW YORK (BRAIN) — Rubber N' Road, which has been operating pop-up retail stores in Manhattan for the last two seasons, is now opening a permanent store, in Midtown Manhattan's Hell's Kitchen neighborhood.
KIRKLAND, Wash. (BRAIN) — Gerard Cycles is a road bike brand with a story.
The eight-year-old brand run out of Washington was founded by John Gerard Sheehan, an Irish-born ex-pro who can share stories about racing on the Continent and elsewhere with the likes of LeMond, Roche, and Kelly, back in the day.
COLORADO SPRINGS, Colo. (BRAIN) — Hundreds of female athletes, including cyclists, are in fear for their lives in Afghanistan as the Taliban takes control of the nation.
RICHARDSON, Texas (BRAIN) — Said to be the largest family-owned bike retailer in Texas, Richardson Bike Mart is increasingly not just in Richardson, a community in the Dallas-Fort Worth area. The store has four locations now, only one of which is in Richardson.
PARK CITY, Utah (BRAIN) — Months after Trek bought Specialized's largest dealer in the Austin, Texas, market, Specialized has opened a company-owned operation in the city. Specialized Austin provides virtual consultations and home delivery of web-ordered bikes and equipment.
Life Time is best known in the cycling industry for its ownership of the Leadville 100, UNBOUND Gravel, Crusher in the Tushar and the Chequamegon MTB Festival among other events.
FRISCO, Colo. (BRAIN) — Project Bike Tech, which works to get bike tech classes into high schools, will pilot four new programs this fall serving Native American and low-income Hispanic students in the Four Corners region.
PHILADELPHIA (BRAIN) — Philly framebuilder Steve Bilenky fulfilled a special order for a custom bike in under two weeks recently — a far cry from his usual two-year waiting list for custom frames. This time the customer was the U.S. State Department Office of Diplomatic Gifts.