Announcements

Spanning Mountain Bike and Gravel Races, Marathons and Triathlons

The fourth generation of Cannondale’s premium race-bred road bike is the lightest, most aerodynamic version yet

Wins ‘Supplier of the Year’ and ‘Salesmen of the Year’ at CABDA Midwest, again.

 Milwaukee, WI (BRAIN) – Olympic Supply Company proudly announces its 75th year serving Independent Bicycle Dealers across the USA!

BOULDER, COLO. (Feb. 24, 2023) — PeopleForBikes, a national bicycling advocacy organization and the U.S. bicycle industry’s trade association, is delighted to welcome Katie Bolling as the organization’s new director of philanthropy.

Attention Bike Industry Colleagues  

New Flash…Pre-Sea Otter Golf Tournament in Monterey to help connect with industry friends, and raise funds to good causes! 

Continued Sales Team Growth Serves Expanding Dealer Network While Celebrating 30 Years of Yamaha Power Assist Bicycles
Nate Espinosa.

CYPRESS, Calif. – February 23, 2023 – Yamaha Bicycles continues its field sales and marketing team growth, most recently adding Nate Espinosa as the new representative for the northwest region of the United States.

The sports business executive joins the organization to drive growth and create the premier marketplace for cyclists

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Applications to be accepted February 17 – April 28, 2023

New Bike City Fondo offers all cyclists chance to join weekend festivities

FAYETTEVILLE, Ark. (Feb. 23, 2023) – Registration opens today for two cycling events taking place in Fayetteville on the weekend of the professional and elite Walmart Joe Martin Stage Race which will be held May 18-21.

Wide-ranging 2-year partnership encompasses technology, training, competitions, and fan experience

A wide range of multi-disciplined athletes featuring current US National Downhill champion Amy Morrison, 2022 Lifetime GP series champion Haley Smith and evergreen icons Katerina Nash and Geoff Kabush 

Plainfield, IL (February 23, 2023) – At the CABDA Midwest Expo Awards Ceremony February 7, Jim Kersten, CABDA Show Director presented a special award to 66-year industry veteran and founding partner of Human Powered Relations, Jay Townley for Dedication to Improving the Bicycle Industry!

Award-Winning Cycloc Bicycle Storage Announces New Distribution Partnership with BTI

Iconic electronic brand's new e-bike line now available for purchase exclusively on BEX website

Tagged Electric bike

 

Mill Valley, California (February 22, 2023) – Xtracycle, pioneers of electric family cargo bikes built for fun and utility, announces its partnership with Portland, Oregon-based Akimbo Communications as the brand's official agency of record for public relations and communications.

DAYTON, Ohio, Feb. 22, 2023 -- NASCAR Cup Series driver Chase Briscoe will command the #14 car this weekend in Fontana, CA, and he is bringing his favorite bike brand, Huffy, with him to the track.

The Union Cycliste Internationale (UCI) and Flanders Classics are pleased to publish the calendar for the 2023-2024 UCI Cyclo-cross World Cup. 

MONTEREY, Calif. (Feb. 21, 2023) – Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, and the Life Time Sea Otter Classic presented by Continental, announced details for the first-ever Sea Otter Classic Industry Day set for April 20, 2023.

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